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Apple IDFA consent: Roughly 60% of consumers open to persuasion to allow tracking - MarTech Today

Apple IDFA consent: Roughly 60% of consumers open to persuasion to allow tracking - MarTech Today | The MarTech Alert | Scoop.it
Apple delayed one of iOS 14’s most controversial new privacy features: consumer opt-in permission to track. The rule requires explicit apps to get consent from consumers to access the device’s Identifier for Advertisers (IDFA) and transmit data to third parties. Apple announced in a blog post that it was delaying enforcement of opt-in tracking consent until next year “to give developers time to make necessary changes.”

iPhone owners were asked, “If a mobile app asks to share your data with advertisers, such as location or device ID, would you agree?” Just under a quarter of respondents (23%) said yes; 39% said no and 38% said “I would need more information.”
CYDigital/marteq.ios insight:

Incentives will sway that close to 40% who are unsure about sharing their data. That's how you get to a total of 60%.

 

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Facebook suspends plan to stop collecting Apple's advertising ID on iPhones | Ad Age

Facebook suspends plan to stop collecting Apple's advertising ID on iPhones | Ad Age | The MarTech Alert | Scoop.it
Social network says its mobile ad network is safe, for now, as Apple holds off on privacy update.
CYDigital/marteq.ios insight:

FYI.

 

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Facebook isn’t happy about Apple’s upcoming ad tracking restrictions - TechCrunch

Facebook isn’t happy about Apple’s upcoming ad tracking restrictions - TechCrunch | The MarTech Alert | Scoop.it
Apple’s upcoming operating system iOS 14 (currently in public beta) could have a big impact on publishers who work with Facebook’s ad network — at least, according to Facebook.

The company published a couple of blog posts yesterday outlining the potential impact of a major privacy change that Apple announced at WWDC — namely, the fact that Apple will explicitly ask users whether they want to opt-in before sharing the IDFA identifier with app developers, who can then use it to target ads.

In response, Facebook said it will not be collecting this data on its own apps, but it suggested that the bigger impact will be on the Facebook Audience Network, which uses Facebook data to target ads on other publishers’ websites and apps.
CYDigital/marteq.ios insight:

We need to watch how this plays out. 

 

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