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The State of Account-Based Marketing in 2020 - MarTech Cube

The State of Account-Based Marketing in 2020 - MarTech Cube | The Marteq Alert | Scoop.it
This year's annual State of ABM Report is our most interesting one to date. Now in its fifth year, more than any of its predecessors, this report shows a huge change
CYDigital/marteq.ios insight:

ABM is mainstream. Where are you with ABM?

 

See how extended zero-party data is your greatest marketing resource...tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

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How to Get Started With Account-Based Marketing in 8 Steps | CustomerThink

How to Get Started With Account-Based Marketing in 8 Steps | CustomerThink | The Marteq Alert | Scoop.it
  • Start Small and Design for Scale
  • Coordinate with Sales and Other Key Players from the Beginning
  • Evaluate Marketing Technology You’ll Need
  • Clean Up Your Data
  • Get Your Content Ready for ABM
  • Embrace Personalization
  • Embrace Intent
    When an individual downloads an ebook, does it mean the entire buying committee of that company is ready to purchase? Maybe… or maybe not. Digital body language can mean very different things at different times, for different people, for different pieces of content or phases of the buyer’s journey. That’s where intent analysis comes in. This is the new technology many ABM marketers are investing in now. Intent comes up in many studies as being a powerful way to know which accounts are worth flagging or worth the immediate attention of Sales or a Sales Development Representative (SDR).
  • Get Your ABM Measurement Right
CYDigital/marteq.ios insight:

A well-researched article, recommended for those new to ABM. Embracing intent is tricky. Personalization is inherent.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

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Is ABM the new B2B marketing cloud? Martech faces off between platform and best-of-breed - Diginomica

Is ABM the new B2B marketing cloud? Martech faces off between platform and best-of-breed - Diginomica | The Marteq Alert | Scoop.it
Tim Kopp, CEO of ABM platform Terminus, said he's more convinced than ever that ABM is the new marketing platform of the future and that we need to stop thinking of this idea of a martech stack. "Integration is the new innovation," he said. All-in-one will trump best of breed.

From a web experience perspective, look at Acquia. It has pulled together all the pieces required to build the next generation web experience solution - the digital experience platform, at a time when everyone else is focusing on pieces of the puzzle. Todd Berkowitz, Practice Vice President, Gartner, states, "ABM programs have been shown to result in significant improvements in pipeline growth. If economic uncertainty continues, these programs should remain a core element of marketing strategy."

Kopp takes it further. He believes that we won't use the term ABM in a few years. Instead, ABM will become the new B2B marketing cloud with data as the hub. One thing B2B marketers are doing that is key to their success is creating a new data architecture that brings together all account-level data in one place. When brought together, the data from systems of engagement like email, advertising, chat, and all interactions can create a more informative data model.
CYDigital/marteq.ios insight:

Are we coming full circle on the all-in-one platform? With thousands and thousands of companies on the chiefmartec.com landscape, is enough enough?

 

Follow us on LinkedIn and qualify to use the Marteq platform at no charge! https://www.linkedin.com/company/marteq-io #martech #marketing

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The 5 ABM Myths and Their Face-off with the Truth(s) - MarTech Series

The 5 ABM Myths and Their Face-off with the Truth(s) - MarTech Series | The Marteq Alert | Scoop.it
Myth #1: ABM is just for Demand Gen Marketers
Myth #2: ABM is just for the enterprise
Myth #3: ABM is just for your top 50 strategic accounts
Myth #4: ABM doesn’t scale
Myth #5: ABM is an evolution of B2B marketing practices
CYDigital/marteq.ios insight:

Myth: ABM is accomplished solely through software.

 

marteq.io is the peak of personalization, where consumers share their full digital story with brands and retailers. Learn more: https://www.marteq.io #martech #marketing

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