Your new post is loading...
There are four components of a customer 360: account vitals, financial health and history, usage health and engagement.
1. Account vitals
Account vitals include information like the name of the account, how much they pay you, who the sales owner for the account was, who’s the current account owner, what products the account uses, what industry the account is in and what types of customers the account serves.
2. Financial health and history
3. Usage health
What “usage” refers to will depend on your product or service, but it generally measures a customer’s consumption, outcomes and/or value realization.
4. Engagement
Engagement is all of the customer-vendor interactions, such as marketing communications, sales conversations, customer success interactions and support engagements.
The fourth component of the 360 degree view is Engagement, but engagement between customer and vendor is woefully incomplete. A true 360 includes all behavioral data volunteered by the consumer that includes interaction with all online digital properties, regardless of ownership.
Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing