The MarTech Alert
424 views | +0 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

Building Customers Rewards Program With Blockchain - FinExtra

Now blockchain and mobile wallets are disrupting the way companies do rewards. Blockchain is cutting out 3rd parties and giving full control directly to businesses. Blockchain is a new technology that is creating decentralized and encrypted programs. It is much faster, much more secure, and transparent; everything that the current rewards system needs. Blockchain also has brought us smart contracts which, in simple form are encrypted digital contracts.

Why Blockchain is perfect for the rewards industry.

Secure. Blockchain is more secure than any previous technology. With the use of smart contracts and blockchain; customers data is protected like never before.
Fast. Blockchain, if implemented correctly cuts transaction times down to mere seconds, allowing for more accurate reward programs.
Efficient. Reward programs have billions of transactions and very large amounts of data that needs to be stored. Blockchain brings efficiency unlike anything we’ve seen before and this means huge cost savings.
CYDigital/marteq.io's insight:

It's an excellent use case, although we believe secondary to the huge advantages provided by blockchain in the realm of advertising. Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

4 Key Insights From the Gartner Hype Cycle for CRM Sales Technology, 2019 - Smarter With Gartner

4 Key Insights From the Gartner Hype Cycle for CRM Sales Technology, 2019 - Smarter With Gartner | The MarTech Alert | Scoop.it
Blockchain for lead generation delivers the ability to source leads and share information using a decentralized platform in a peer-to-peer network. This is the first time blockchain is entering into the sales world, and it has the potential to have a transformational impact on the business and how sales organizations typically source leads and contact information. 

Rather than sourcing from many unreliable third-party databases, users can instead take part in a network sharing system to source leads and contacts that fit their organization, while selling leads that do not conform to their ideal customer profile to other companies that may need that lead. Currently, sales leaders will not find many vendors offering blockchain for lead generation. However, in the meantime, they can learn more about its potential use cases and prepare for an increase in the vendor landscape.
CYDigital/marteq.io's insight:

We're excited about this, as it is EXACTLY what we're doing!! 

 

Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Following PayPal, eBay, Stripe, Visa, and Mastercard Leave Libra

Following PayPal, eBay, Stripe, Visa, and Mastercard Leave Libra | The MarTech Alert | Scoop.it
Following the departure of PayPal from Facebook’s Libra project—a cryptocurrency that promises to “reinvent money” and “transform the global economy”—a new wave of departures has rocked the platform as eBay, Stripe, Visa, and Mastercard have all announced that they are abandoning ship.
CYDigital/marteq.io's insight:

We are not surprised. 

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Recapping the events of Korea Blockchain Week 2019

Recapping the events of Korea Blockchain Week 2019 | The MarTech Alert | Scoop.it
Vitalik Buterin highlights Grants, Hdac announced new project and Terra proves that it owns Korea
Seoul, South Korea hosted the much anticipated Korea Blockchain Week from Sep. 27, 2019, to Friday, Oct. 4, 2019. The main conference of the event, known as D.FINE, took place between September 30th and
CYDigital/marteq.io's insight:

Mike Novogratz, CEO of Galaxy Digital Holdings said:
“There were a lot of junks that raised a lot of capital but did not have sustainability. They promised a lot of protocols and an ecosystem they are going to build, and then they would attract users to the ecosystem making it a speculative asset. In order to keep a speculative market alive, you need fuel in the form of news and updates from time to time.  We must look at these tokens as venture bets.”
It is not enough to just have updates and progress. The token should have value in the system that it fuels. The system should create the value that is the standard on which the token stands. Come see how we are doing this at CYDigital.
Curated by CYDigital: 

Enabling Consumers to ControlOwn Profit from Their Data www.cyd.digital

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Blockchain-Based Ad Platform’s New Approach to Tackling Fraud - Cointelegraph

Blockchain-Based Ad Platform’s New Approach to Tackling Fraud - Cointelegraph | The MarTech Alert | Scoop.it
From a publisher’s perspective, AdEx’s goal is to help fledgling websites and blogs maximize the revenue from their ad space. Given how market-leading ad providers often take excessive levels of commission for the services they provide, the blockchain-based platform says it is determined to keep more money in the pockets of content creators. Another interesting twist comes in the form of micropayments, which means publishers are paid for each impression immediately after it happens. None of these features are at the expense of control, as websites can decide to decline adverts from companies that don’t fit in with their ethos.
CYDigital/marteq.io's insight:

Another platform focused on removing fraud and abuse from the advertising value chain.

 

Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Council Post: Receiving Blockchain: What Marketers Should Expect In The Revolution

Council Post: Receiving Blockchain: What Marketers Should Expect In The Revolution | The MarTech Alert | Scoop.it
Perhaps only middlemen care so much for themselves. Although online payment systems like PayPal and Venmo have cut out the drag of transferring money via banks with fewer clicks, they’ve only replaced other middlemen. With blockchain, middlemen are bypassed with the trust of a nearly invulnerable system. Marketers will reach consumers willing to accept ads with micropayments and coin systems that act like coupons. Not only does this incentivize consumers to spend more, it builds brand loyalty.

Social media advertising is cost-effective when a budget plan aligns with the bidding systems of big platforms like Google and Facebook, but return on investment (ROI) conversions are still somewhat difficult to assess. Unlocking the engagement recipe for platforms marred with privacy scandals and fake news has become somewhat of a stained course of action. Blockchain can create direct pathways from marketers to verifiable consumers.
CYDigital/marteq.io's insight:

Blockchain disintermediates. That includes the digital conglomerates.

 

Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

EXChain on the evolvement of the digital advertising landscape

EXChain on the evolvement of the digital advertising landscape | The MarTech Alert | Scoop.it

"In the pilot that EXChain completed for Unilever/ADK in Japan, we tested the hypothesis of blockchain can be applied in providing advertising transparency, i.e. gaining full visibility of campaign spending elements and participating stakeholders. The pilot found out that a simple two-layer supply chain tested in the pilot took out a compound intermediary fee of 36%, and the total projected campaign spending efficiency is approximately 51% only, i.e. 49% of every dollar spent went to the tech and supply vendors. "

CYDigital/marteq.io's insight:

Blockchain provides full visibility into the complete trail of ad spending, so an audit is available to study spending efficacy. 

 

Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Blockchain Technology Media, Advertising & Entertainment Market - Maximize Market Research

Blockchain Technology Media, Advertising & Entertainment Market - Maximize Market Research | The MarTech Alert | Scoop.it
Global entertainment and media industry, currently worth at the US $2 trillion are being transformed substantially by the digital technologies in the areas of content production and distribution. Blockchain technology being one of these prominent technologies has the potential to overhaul the market framework and resolve many impending challenges by connecting various stakeholders e.g. authors, musicians, videographers directly with consumers in a way enhancing the efficiency tremendously.

The key driving forces like rising demand for eliminating intermediaries between content creators and end-users, increasing instances of data piracy in the media, entertainment, and advertising verticals, and the growing need for secure and faster transactions are fuelling the adoption and usage of Blockchain Technology Media, Advertising & Entertainment Market industry.
CYDigital/marteq.io's insight:

It's a report available for sale, but the point is this: blockchain covers all types of transactions, not just payment for content. Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

What is GDPR and CCPA and how does it impact blockchain? | Blockchain Tech News

What is GDPR and CCPA and how does it impact blockchain? | Blockchain Tech News | The MarTech Alert | Scoop.it
Many privacy professionals view the European Union's General Data Protection Regulation as a watershed moment in the evolution of data privacy law. And this law, along with the California Consumer Privacy Act will have a big impact on blockchain.
CYDigital/marteq.io's insight:

For those unfamiliar with GDPR and CCPA, this is a good primer (part 1). Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How Blockchain Is Affecting The Marketing And Advertising Industry - Forbes

How Blockchain Is Affecting The Marketing And Advertising Industry - Forbes | The MarTech Alert | Scoop.it
When obstacles associated with a regulatory framework are left in the past, CMOs face a new kind of challenge -- learning how to combine profitability and privacy. So far, it’s largely been a one-way street. Websites collect user data and sell it to advertisers, who then use it for the purposes of advertising personalization.

Entrepreneurs, startups, publishers and advertisers should direct their efforts toward rewarding user attention in exchange for their data usage, which is especially important in regard to the General Data Protection Regulation.
CYDigital/marteq.io's insight:

Data has a transactional basis: you view my content, I get your data. Blockchain is a transparent, cryptographically-safe means to conduct that transaction. Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

IBM-Unilever blockchain pilot cuts wasteful ad spend - VentureBeat

IBM-Unilever blockchain pilot cuts wasteful ad spend - VentureBeat | The MarTech Alert | Scoop.it
A year-long pilot that uses blockchain to improve online advertising efficiency has yielded promising initial results, according to IBM CMO Michelle Peluso.

The project has already reduced pennies on the dollar of waste in the area of ad reconciliation and brought greater transparency to the complex gauntlet of intermediaries brand advertisers have to deal with, Peluso told VentureBeat in an interview this week. And there’s more to come, she said.

Reconciliation refers to the process advertisers use to ensure contracted agreements are actually delivered. Peluso estimated the average savings at 2 to 3 percentage points, though the company is still collecting results from its multiple brand partners.
CYDigital/marteq.io's insight:

Not all of us are spending $10B/year on advertising, however, this is just another use case on how blockchain brings advantages to the Marketer. Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The Blockchain in Advertising Report from Intelligence - Business Insider

The Blockchain in Advertising Report from  Intelligence - Business Insider | The MarTech Alert | Scoop.it
Blockchain can help solve one of the advertising industry's biggest challenges: opaque advertising practices.  Publishers, advertisers, and ad tech vendors are exploring blockchain as a tool to boost transparency around ad practices, with the end goal of reducing fraud. Ad fraud is expected to cost the industry $44 billion by 2022, up from $19 billion this year, according to Juniper Research estimates. Through its function as a public database, blockchain can store information about a digital advertisement, like who has created it, while sharing it with everyone else on the network in a verifiable and immutable way. For digital advertising, that means ad impressions can be tracked along the supply chain, and advertisers can record where an ad is delivered. 
CYDigital/marteq.io's insight:

Click through to find links to their reports (subscriber access). Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Firm Explores Blockchain to Fight Deepfake Videos - Cointelegraph

Firm Explores Blockchain to Fight Deepfake Videos - Cointelegraph | The MarTech Alert | Scoop.it
Blockchain and AI are now widely used by enterprises to improve their internal processes and products. In a dedicated analysis for Cointelegraph, Julia Magas wrote that by being able to continuously analyze data under a strict protocol required for achieving desired results, AI leads the way by allowing data to be properly stratified and shared.

Blockchain lends its characteristics to make sure the data is handled in an environment that is safe from external interference, as well as tampering of data ownership and sequence.
CYDigital/marteq.io's insight:

Yet another example of how blockchain is used to secure data ownership. Learn why blockchain is the next step for MarTech. Read the white paper: https://www.marteq.io/#7

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The Latest In Financial Advisor #FinTech (September 2019) - Kitces

The Latest In Financial Advisor #FinTech (September 2019) - Kitces | The MarTech Alert | Scoop.it
Accordingly, it’s notable that this month the CFP Board announced that it would be expanding its list of available topics for CFP CE credit to specifically include a component for certain technology content. New technology-related CE topics going forward will include strategies to protect a client’s personal data and privacy, understanding and leveraging technology to diversity portfolios, cryptocurrency and blockchain, and cybersecurity.
CYDigital/marteq.io's insight:

I bring this up only to point out that if CFPs can receive CE credit for blockchain courses, you'd think that blockchain knowledge acquisition is paramount for the marketer! Blockchain solutions for the marketer: https://www.marteq.io.

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

DMEXCO 2019: How Technologies Help to Promote Trust in AdTech - Marketing Technology Insights

DMEXCO 2019: How Technologies Help to Promote Trust in AdTech - Marketing Technology Insights | The MarTech Alert | Scoop.it
The greatest problem of the advertising market is that buy-side receives a very limited amount of information about purchased impressions. Sure, advertisers can track generally available metrics, such as clicks, views, performed actions. Nevertheless, this is only the tip of the iceberg, the real effectiveness of these depend on the quality of traffic, inspection of which is borderline impossible. Likewise, companies see only the total cost of services and stay largely unaware of potential hidden fees and margins.

Every year, the number of brands that no longer want to cope with this situation increase. Based on an immutable decentralized ledger, blockchain ad platforms become a new point of trust which enables complete audit for demand and supply partners on an event-level basis. Blockchain controls the integrity and chronology of transaction data placed in separate repositories. This is extremely important for combating ad fraud and protecting user data.
CYDigital/marteq.io's insight:

If trust is desired, there's no better solution than blockchain. Blockchain solutions for the marketer: https://www.marteq.io.

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

iCashRewards Explores use of DigitalBits Blockchain - Marketing Technology Insights

iCashRewards Explores use of DigitalBits Blockchain - Marketing Technology Insights | The MarTech Alert | Scoop.it
iBank Digital Asset L.P. (“iBank Digital”, “iBank Exchange”) and iCashRewards (“iCash”) announced today that it is exploring use of the DigitalBits blockchain to tokenize iCashRewards loyalty points.

iCashRewards’ recipients will be able to use the iCash loyalty token as a form of payment on iBankEx and iCash Ecosystem, allowing users to benefit from reduced exchange and transaction fees.
CYDigital/marteq.io's insight:

Another example of how blockchain supports loyalty programs. Blockchain solutions for the marketer: https://www.marteq.io.

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Blockchain Needs Quantum-Resistant Technology Says Renowned Cryptographer David Chaum - AIthority

Blockchain Needs Quantum-Resistant Technology Says Renowned Cryptographer David Chaum - AIthority | The MarTech Alert | Scoop.it
David Chaum challenged the blockchain industry to focus on quantum-resistant blockchains and digital currencies: “We have no way of knowing how far along nation states are in developing quantum computers.  In the past, government entities have broken codes and possessed cryptographic capabilities for many years without anyone knowing.  The news that Google has achieved quantum supremacy strengthens my belief that quantum computing is coming and as a consequence, I believe we should all use approaches that are quantum-resistant.”

Chaum also shared details of his own new digital currency technology supported by the quantum-resistant blockchain, Praxxis which features a new approach to consensus.

The Praxxis protocol uses quantum-resistant signatures based on large random numbers while simultaneously overcoming the scalability, privacy, and security challenges faced by legacy blockchains.  The result is a useable  “purely peer-to-peer version of electronic cash” as Satoshi called for in the first few words of his whitepaper.  The protocol also addresses the consensus requirements for Chaum’s Elixxir project which protects user metadata.
CYDigital/marteq.io's insight:

We should strive for this, but not stop what we're doing until it's here. Blockchain solutions for the marketer: https://www.marteq.io.

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Luxury Institute: The Rising Tide of Advanced Personalization - Marketing Technology Insights

Luxury Institute: The Rising Tide of Advanced Personalization - Marketing Technology Insights | The MarTech Alert | Scoop.it
Marketers and their IT support teams cannot blame technology for their inability to execute advanced personalization. The massive normalization and storage capacity for Big Data exists and the algorithms are getting better daily. Data scientists are finally maturing into domain experts with ethical wisdom. Communication and interaction channels are abundant, with in-person and mobile leading the way. Innovating new products and services is a core skill at top brands. Security is an issue for all, but there are better, growing ways to encrypt and secure data, including legitimate blockchain innovations. The technological capabilities for enhancing and scaling personalization are ready, willing and able.

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Here’s Gartner’s Advice for Marketers with Shiny Object Syndrome – Adweek

Here’s Gartner’s  Advice for Marketers with Shiny Object Syndrome –  Adweek | The MarTech Alert | Scoop.it
Gartner said blockchain for advertising holds tremendous promise, but must first overcome significant challenges with scalability, performance and adoption. Dozens of companies have used experimental blockchain platforms for advertising, but none have been able to demonstrate ongoing viability.
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Navigating the Consumer Privacy Landscape: New Solutions for Marketers - AIthority

Navigating the Consumer Privacy Landscape: New Solutions for Marketers - AIthority | The MarTech Alert | Scoop.it
How much of your job can you do without having access to unencrypted data? For example, in the marketing research space, there are vendors for survey respondents, reporting tools and survey platforms that operate as intermediaries between the consumer/research participant and the research organization (a brand or agency). This service can actually be provided without having direct access to any unencrypted data, and without drawing from a centralized database. This is analogous to apps like WhatsApp where end-to-end encryption is utilized to ensure secure communication. Any entity that potentially handles any sensitive data, including user and health data, can benefit from employing these techniques to ensure data is protected and unnecessary liability is avoided. Fortunately, along with the interest in blockchain and bitcoin technologies, we’ve seen considerable advancement in cryptographic techniques which enable new opportunities for secure communication.
No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

6 Technologies on the Gartner Hype Cycle for Digital marketing and Advertising, 2019

6 Technologies on the Gartner Hype Cycle for Digital marketing and Advertising, 2019 | The MarTech Alert | Scoop.it
But there might be a solution on the horizon. Blockchain-based ads could eliminate fraud and substantially streamline the ad industry. Plus, a decentralized ad option would level the playing field for marketers and enable smaller organizations to compete with digital giants. But marketers beware — some blockchain solutions might expose new vulnerabilities to large-scale exploits. 
Blockchain is just one of the innovative technologies included in the 2019 Gartner Hype Cycle for Digital Marketing and Advertising that marketers should focus on to drive real value. 
CYDigital/marteq.io's insight:

The speed at which blockchain for advertising will move along the curve will be breathtaking.

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

87 Marketing Analytics & Performance Attribution Tools

87 Marketing Analytics & Performance Attribution Tools | The MarTech Alert | Scoop.it
CYDigital/marteq.io's insight:

Bookmark for future reference.

No comment yet.