The Blockchain & MarTech Alert
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Luxury Institute: The Rising Tide of Advanced Personalization - Marketing Technology Insights

Luxury Institute: The Rising Tide of Advanced Personalization - Marketing Technology Insights | The Blockchain & MarTech Alert | Scoop.it
Marketers and their IT support teams cannot blame technology for their inability to execute advanced personalization. The massive normalization and storage capacity for Big Data exists and the algorithms are getting better daily. Data scientists are finally maturing into domain experts with ethical wisdom. Communication and interaction channels are abundant, with in-person and mobile leading the way. Innovating new products and services is a core skill at top brands. Security is an issue for all, but there are better, growing ways to encrypt and secure data, including legitimate blockchain innovations. The technological capabilities for enhancing and scaling personalization are ready, willing and able.

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Here’s Gartner’s Advice for Marketers with Shiny Object Syndrome – Adweek

Here’s Gartner’s  Advice for Marketers with Shiny Object Syndrome –  Adweek | The Blockchain & MarTech Alert | Scoop.it
Gartner said blockchain for advertising holds tremendous promise, but must first overcome significant challenges with scalability, performance and adoption. Dozens of companies have used experimental blockchain platforms for advertising, but none have been able to demonstrate ongoing viability.
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Navigating the Consumer Privacy Landscape: New Solutions for Marketers - AIthority

Navigating the Consumer Privacy Landscape: New Solutions for Marketers - AIthority | The Blockchain & MarTech Alert | Scoop.it
How much of your job can you do without having access to unencrypted data? For example, in the marketing research space, there are vendors for survey respondents, reporting tools and survey platforms that operate as intermediaries between the consumer/research participant and the research organization (a brand or agency). This service can actually be provided without having direct access to any unencrypted data, and without drawing from a centralized database. This is analogous to apps like WhatsApp where end-to-end encryption is utilized to ensure secure communication. Any entity that potentially handles any sensitive data, including user and health data, can benefit from employing these techniques to ensure data is protected and unnecessary liability is avoided. Fortunately, along with the interest in blockchain and bitcoin technologies, we’ve seen considerable advancement in cryptographic techniques which enable new opportunities for secure communication.
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6 Technologies on the Gartner Hype Cycle for Digital marketing and Advertising, 2019

6 Technologies on the Gartner Hype Cycle for Digital marketing and Advertising, 2019 | The Blockchain & MarTech Alert | Scoop.it
But there might be a solution on the horizon. Blockchain-based ads could eliminate fraud and substantially streamline the ad industry. Plus, a decentralized ad option would level the playing field for marketers and enable smaller organizations to compete with digital giants. But marketers beware — some blockchain solutions might expose new vulnerabilities to large-scale exploits. 
Blockchain is just one of the innovative technologies included in the 2019 Gartner Hype Cycle for Digital Marketing and Advertising that marketers should focus on to drive real value. 
CYDigital/marteq.io's insight:

The speed at which blockchain for advertising will move along the curve will be breathtaking.

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87 Marketing Analytics & Performance Attribution Tools

87 Marketing Analytics & Performance Attribution Tools | The Blockchain & MarTech Alert | Scoop.it
CYDigital/marteq.io's insight:

Bookmark for future reference.

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