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The Latest In Financial Advisor #FinTech (September 2019) - Kitces

The Latest In Financial Advisor #FinTech (September 2019) - Kitces | The Marteq Alert | Scoop.it
Accordingly, it’s notable that this month the CFP Board announced that it would be expanding its list of available topics for CFP CE credit to specifically include a component for certain technology content. New technology-related CE topics going forward will include strategies to protect a client’s personal data and privacy, understanding and leveraging technology to diversity portfolios, cryptocurrency and blockchain, and cybersecurity.
CYDigital/marteq.io's insight:

I bring this up only to point out that if CFPs can receive CE credit for blockchain courses, you'd think that blockchain knowledge acquisition is paramount for the marketer! Blockchain solutions for the marketer: https://www.marteq.io.

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DMEXCO 2019: How Technologies Help to Promote Trust in AdTech - Marketing Technology Insights

DMEXCO 2019: How Technologies Help to Promote Trust in AdTech - Marketing Technology Insights | The Marteq Alert | Scoop.it
The greatest problem of the advertising market is that buy-side receives a very limited amount of information about purchased impressions. Sure, advertisers can track generally available metrics, such as clicks, views, performed actions. Nevertheless, this is only the tip of the iceberg, the real effectiveness of these depend on the quality of traffic, inspection of which is borderline impossible. Likewise, companies see only the total cost of services and stay largely unaware of potential hidden fees and margins.

Every year, the number of brands that no longer want to cope with this situation increase. Based on an immutable decentralized ledger, blockchain ad platforms become a new point of trust which enables complete audit for demand and supply partners on an event-level basis. Blockchain controls the integrity and chronology of transaction data placed in separate repositories. This is extremely important for combating ad fraud and protecting user data.
CYDigital/marteq.io's insight:

If trust is desired, there's no better solution than blockchain. Blockchain solutions for the marketer: https://www.marteq.io.

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iCashRewards Explores use of DigitalBits Blockchain - Marketing Technology Insights

iCashRewards Explores use of DigitalBits Blockchain - Marketing Technology Insights | The Marteq Alert | Scoop.it
iBank Digital Asset L.P. (“iBank Digital”, “iBank Exchange”) and iCashRewards (“iCash”) announced today that it is exploring use of the DigitalBits blockchain to tokenize iCashRewards loyalty points.

iCashRewards’ recipients will be able to use the iCash loyalty token as a form of payment on iBankEx and iCash Ecosystem, allowing users to benefit from reduced exchange and transaction fees.
CYDigital/marteq.io's insight:

Another example of how blockchain supports loyalty programs. Blockchain solutions for the marketer: https://www.marteq.io.

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Blockchain Needs Quantum-Resistant Technology Says Renowned Cryptographer David Chaum - AIthority

Blockchain Needs Quantum-Resistant Technology Says Renowned Cryptographer David Chaum - AIthority | The Marteq Alert | Scoop.it
David Chaum challenged the blockchain industry to focus on quantum-resistant blockchains and digital currencies: “We have no way of knowing how far along nation states are in developing quantum computers.  In the past, government entities have broken codes and possessed cryptographic capabilities for many years without anyone knowing.  The news that Google has achieved quantum supremacy strengthens my belief that quantum computing is coming and as a consequence, I believe we should all use approaches that are quantum-resistant.”

Chaum also shared details of his own new digital currency technology supported by the quantum-resistant blockchain, Praxxis which features a new approach to consensus.

The Praxxis protocol uses quantum-resistant signatures based on large random numbers while simultaneously overcoming the scalability, privacy, and security challenges faced by legacy blockchains.  The result is a useable  “purely peer-to-peer version of electronic cash” as Satoshi called for in the first few words of his whitepaper.  The protocol also addresses the consensus requirements for Chaum’s Elixxir project which protects user metadata.
CYDigital/marteq.io's insight:

We should strive for this, but not stop what we're doing until it's here. Blockchain solutions for the marketer: https://www.marteq.io.

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Luxury Institute: The Rising Tide of Advanced Personalization - Marketing Technology Insights

Luxury Institute: The Rising Tide of Advanced Personalization - Marketing Technology Insights | The Marteq Alert | Scoop.it
Marketers and their IT support teams cannot blame technology for their inability to execute advanced personalization. The massive normalization and storage capacity for Big Data exists and the algorithms are getting better daily. Data scientists are finally maturing into domain experts with ethical wisdom. Communication and interaction channels are abundant, with in-person and mobile leading the way. Innovating new products and services is a core skill at top brands. Security is an issue for all, but there are better, growing ways to encrypt and secure data, including legitimate blockchain innovations. The technological capabilities for enhancing and scaling personalization are ready, willing and able.

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Here’s Gartner’s Advice for Marketers with Shiny Object Syndrome – Adweek

Here’s Gartner’s  Advice for Marketers with Shiny Object Syndrome –  Adweek | The Marteq Alert | Scoop.it
Gartner said blockchain for advertising holds tremendous promise, but must first overcome significant challenges with scalability, performance and adoption. Dozens of companies have used experimental blockchain platforms for advertising, but none have been able to demonstrate ongoing viability.
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Navigating the Consumer Privacy Landscape: New Solutions for Marketers - AIthority

Navigating the Consumer Privacy Landscape: New Solutions for Marketers - AIthority | The Marteq Alert | Scoop.it
How much of your job can you do without having access to unencrypted data? For example, in the marketing research space, there are vendors for survey respondents, reporting tools and survey platforms that operate as intermediaries between the consumer/research participant and the research organization (a brand or agency). This service can actually be provided without having direct access to any unencrypted data, and without drawing from a centralized database. This is analogous to apps like WhatsApp where end-to-end encryption is utilized to ensure secure communication. Any entity that potentially handles any sensitive data, including user and health data, can benefit from employing these techniques to ensure data is protected and unnecessary liability is avoided. Fortunately, along with the interest in blockchain and bitcoin technologies, we’ve seen considerable advancement in cryptographic techniques which enable new opportunities for secure communication.
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6 Technologies on the Gartner Hype Cycle for Digital marketing and Advertising, 2019

6 Technologies on the Gartner Hype Cycle for Digital marketing and Advertising, 2019 | The Marteq Alert | Scoop.it
But there might be a solution on the horizon. Blockchain-based ads could eliminate fraud and substantially streamline the ad industry. Plus, a decentralized ad option would level the playing field for marketers and enable smaller organizations to compete with digital giants. But marketers beware — some blockchain solutions might expose new vulnerabilities to large-scale exploits. 
Blockchain is just one of the innovative technologies included in the 2019 Gartner Hype Cycle for Digital Marketing and Advertising that marketers should focus on to drive real value. 
CYDigital/marteq.io's insight:

The speed at which blockchain for advertising will move along the curve will be breathtaking.

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87 Marketing Analytics & Performance Attribution Tools

87 Marketing Analytics & Performance Attribution Tools | The Marteq Alert | Scoop.it
CYDigital/marteq.io's insight:

Bookmark for future reference.

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