The Marteq Alert
3.7K views | +3 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

4 critical customer behaviors that help guide targeted marketing | Ad Age

4 critical customer behaviors that help guide targeted marketing | Ad Age | The Marteq Alert | Scoop.it

1. Look at your customers' purchase behavior.
2. Always consider consistency.
Make sure the data you digest and analyze is good and has enough scale to make right assumptions and decisions. 
3. Focus on browsing history.Focus on their browsing history so you can message them during the evaluation of alternative stages of the buyer's journey, giving you a better chance of success.
4. Look at search terms people use.

CYDigital/marteq.io's insight:

Dated and inferior guidance. Zero-party data, and specifically extended zero-party data, is the best source of customer behavior available today. Not even close.

 

marteq.io is the peak of personalization, based on the consumer's full digital story. Learn more: https://www.marteq.io #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

These 13 startups offer you control over your data - Business Insider

  • Launched in 2016, MeWe positions itself as a challenger to mainstream social media giants like Facebook and Twitter. The site provides its members with a 10-point "privacy bill of rights", which bans targeted advertising and guarantees user data won't be sold to third-parties, among other things.
  • Gener8 effectively works as an online ad-blocker, while also allowing users to choose the kind of companies they are happy to receive ads from. After a period of time, users can recoup this exposure in the form of tokens, such as Amazon gift cards. Once there is a large enough userbase, the firm will switch to providing cash incentives.
  • Founded in 2015, NetToken brands itself as the "control panel for your digital identity", helping users track all their accounts and share them securely. After downloading the NetToken app, users can safely and conveniently store their credentials and account logins without having to type them in manually every time.
  • If any privacy-focused search engine is going to rival Google Search, it might be DuckDuckGo. With close to 2 billion monthly direct queries in June, the search engine named after the children's game continues to gain real traction. Privacy is the main selling point for DuckDuckGo. The Google search alternative doesn't track your search history, the time or location of your search, or your Internet address.
  • Mine is an AI startup allowing users to take ownership of their personal data. The startup has launched after raising $3 million in an investment seed round led by Battery Ventures. The Mine app works by using what the company calls "non-intrusive" machine learning algorithms, which root out the companies flooding your inbox with promotions or other sign-up material. Users are then presented with a list of corporations which currently hold their personal information, and can then send them an email requesting that their data be deleted with the click of a button.
  • Helm is a consumer privacy and security company helping people take back ownership of their data. Founded in 2016, Helm's $500 device is an in-home email server, meaning all of your data and emails are stored on the device right in your home.
  • Kneron is an edge AI solutions provider backed by the likes of Alibaba, Sequoia, and Qualcomm. The company designs edge AI chips that keep customer data off the cloud, using algorithms to process information on-device, and improving security and efficiency when performing tasks like voice or facial recognition. On Thursday, Kneron announced its new KNEO blockchain integration, which provides a marketplace for users to create and sell digital assets using their own data – cutting out big tech.
  • TapMyData helps both consumers make – and companies fulfil – subject access requests fast, securely and at volume through a dedicated channel built to Privacy by Design principles. Under EU law, a subject access request is a written request from an individual to an organization asking what information they hold on that person.
  • New York-based Jumbo launched in April 2019 on a free-to-use basis – and has now reached around 60,000 monthly active users. The free version of Jumbo allows you to go into a limited number of platforms and services you use and control how they share your data. The app will also alert you to any security breaches, and lets you set up an auto-delete on your social media posts so any older than, for example, six months get automatically deleted.
  • Using Digi.me, consumers can connect with more than 15,000 sources of personal data – including social media, credit cards, banks, fitness wearables, music history, and health records. Users can then install apps specifically designed to be powered by Digi.me in order to gain insights, analytics, and other valuable information about their lives. Digi.me doesn't store a user's data library on a centralized server. Once the data is downloaded and compiled, it is encrypted and stored on a cloud service (e.g., Google Drive, Dropbox, OneDrive) of the user's choosing.
  • Hey blocks email-tracking software and doesn't sell ads, instead relying on subscriptions. Rather than having one main inbox, Hey splits emails up into different categories based on the type of mail you usually receive.
  • OzoneAI claims to be the "first app that gives you full control over your data and the power to get paid for it". Similar to Gener8, Ozone offers to simply pay you to view custom content and offers from your favorite companies while protecting you from data hoarders. The firm makes money by charging a 30% cut from the businesses who subscribe to their users' data, and insist this model offers better value than those who advertise through the likes of Facebook and Google receive.
  • Wibson is part of the European Union project PimCity, whose mission is to ensure that citizens, companies, and organizations are informed and can make respectful and ethical use of personal data. With Wibson, users can easily find out who holds their data, what type of data is being held, and request it to be deleted under GDPR.
CYDigital/marteq.io's insight:

Here's the link to the full article: https://www.businessinsider.com/startups-data-privacy-will-help-take-control-2020-7

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How organizations should now think about data protection - Lexology

How organizations should now think about data protection - Lexology | The Marteq Alert | Scoop.it
On 16 July 2020, the European Court of Justice (CJEU) invalidated the European Union (EU)-US Privacy Shield Decision, while upholding the validity of the Standard Contractual Clauses Decision (SCC Decision), and therefore the use of standard contractual clauses in order to transfer personal data to third countries.

We recommend a number of immediate steps for such organizations to take, including:

Re-examine data strategy, including any reliance on third parties
Update data mapping to ensure accurate data flow and volumes are based on current operating models
Consider whether the “Standard Contract Clauses” (SCCs) may be incorporated into current data transfer arrangements, acknowledging that the EU’s SCCs are due to be updated in the next couple of months
Consider the organizations’ risk tolerance for the uncertainty caused by the Privacy Shield Decision, including evaluating strategic options such as the process of establishing Binding Corporate Rules (BCRs) covering global data transfers within entities
Continue to monitor EU responses to the CJEU’s decision, including whether or not to grant a "grace period" for organizations previously relying on Privacy Shield
CYDigital/marteq.io's insight:

Rethink your approach to data privacy. Staying the current course will keep you on the path of continual change, adaptation, and with it, continued costs.

 

marteq.io is the peak of personalization, based on the consumer's full digital story. Learn more: https://www.marteq.io #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The Trade Desk Is Building Version 2.0 of Its Unified ID - AdWeek

The Trade Desk Is Building Version 2.0 of Its Unified ID - AdWeek | The Marteq Alert | Scoop.it
The Trade Desk is building version 2.0, an open-source upgrade that removes third-party cookies from the equation. Unified ID 2.0 will initially rely on encrypted email addresses from opted-in consumers.

Identity cooperatives, like DigiTrust and Open ID Consortium, haven’t had much luck in the past. One concern is that publishers can lose control over their unique first-party audience data, thus undermining their bargaining position with the buy side.

When a person visits a webpage, they’ll be asked to provide their email address for the purpose of identification across the network of publishers that have adopted Unified ID 2.0. That email then creates an ID but isn’t passed along the bidstream. Instead, an encrypted ID is transmitted.
CYDigital/marteq.io's insight:

Consumers MUST own their own data, and give permission to vendors. It's really the only way this is all going to work.

 

marteq.io is the peak of personalization, based on the consumer's full digital story. Learn more: https://www.marteq.io #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Dark Web Price Index 2020. Check all 2020 Dark Web Prices - PrivacyAffairs

Dark Web Price Index 2020. Check all 2020 Dark Web Prices - PrivacyAffairs | The Marteq Alert | Scoop.it
You might be asking yourself, just how easy is it to obtain someone else’s personal information, documents, account details? 

We certainly were.

To see just how prevalent such items of personal data are being listed, and at what price, we sent our researchers on a data-gathering mission into the dark web.
CYDigital/marteq.io's insight:

What's the value of your most private data? This price list will tell you.

 

marteq.io is the peak of personalization, based on the consumer's full digital story. Learn more: https://www.marteq.io #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Why Grayscale's New Digital Currency Ad Could Bring Crypto Investing To Millions – Cointelegraph

Why Grayscale's New Digital Currency Ad Could Bring Crypto Investing To Millions – Cointelegraph | The Marteq Alert | Scoop.it
Just as Merrill Lynch's 1948 New York Times ad introduced boomers to stocks, Grayscale's cable news ad blitz suggests the time is right for digital currency.
CYDigital/marteq.io's insight:

And by digital currency it means bitcoin. Look: we've heard that the time is right consistently over the past few years...until it wasn't. Perhaps this will work: the person behind it is one of the largest backers of crypto companies in the country. Who knows?

 

But there's a role for digital currency (crypto) in today's marketing strategies. More coming on this...

 

marteq.io is the peak of personalization, based on the consumer's full digital story. Learn more: https://www.marteq.io #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Accenture Named a Leader in the First IDC Marketscape Assessment on Blockchain Services - AiThority

Accenture Named a Leader in the First IDC Marketscape Assessment on Blockchain Services - AiThority | The Marteq Alert | Scoop.it
Accenture has been positioned as a Leader in blockchain capabilities by the IDC MarketScape.

The report — IDC MarketScape: Worldwide Blockchain Services 2020 Vendor Assessment (Doc # US46393920, June 2020) — is the first IDC MarketScape assessment of vendors providing professional services supporting blockchain technologies. Each of the 12 companies included in the report has a standalone blockchain practice or business unit and is actively working with clients to build blockchain implementations that have been deployed outside of a test environment.
CYDigital/marteq.io's insight:

This will continually change over time, especially the next 3-5 years.

 

marteq.io is the peak of personalization, based on the consumer's full digital story. Learn more: https://www.marteq.io #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Dangers of unfettered access to personally identifiable information - The Hill

Dangers of unfettered access to personally identifiable information - The Hill | The Marteq Alert | Scoop.it
In early 2019, members of Congress began to draft agreements on addressing privacy protections and PII, which included a Consumer Data Protection Act and Data Care Act. California also moved to strengthen privacy measures; two years ago it passed the California Consumer Privacy Act of 2018. CCPA gives consumers more control over the personal information that businesses collect about them. 

CYDigital/marteq.io's insight:

It's coming, and it's needed. And once in place, the marketer's job becomes far harder.

 

marteq.io is the peak of personalization, based on the consumer's full digital story. Learn more: https://www.marteq.io #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Say goodbye to browser cookies - Google wants to give you 'trust tokens' - The American Genius

Say goodbye to browser cookies - Google wants to give you 'trust tokens' - The American Genius | The Marteq Alert | Scoop.it
Google is proposing a separate solution: trust tokens. They’re “smart” iterations of cookies that will validate your access to a specific website without tracking you once you leave that page. This way, you get to keep your website-specific data–passwords, usernames, and preferences–without having your privacy encroached upon.

The real catch for trust tokens is that they don’t actually identify you the way that cookies do, and while some of the side effects of trust tokens may resemble cookie use–e.g., advertisers knowing you clicked on their ad–tokens are a decidedly less personal, more private way to access web content.
CYDigital/marteq.io's insight:

The real question beneath this approach: will the trust tokens have value? Will they be tradeable? Watch this space!

 

marteq.io is the peak of personalization, based on the consumer's full digital story. Learn more: https://www.marteq.io #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

4 Overlooked Areas to Guide Your Marketing Technology Decision - CMSwire

4 Overlooked Areas to Guide Your Marketing Technology Decision - CMSwire | The Marteq Alert | Scoop.it
Assessing the efficiency and value of marketing technology means understanding how it will fundamentally change the nature of a marketer’s job, and in turn, help them transform customer relationships. Here are four critical, yet often overlooked areas to consider:

1. The Proximity of Data to Customer-Facing Engagement: As the business group closest to customers as they engage with the brand, marketers need tools that provide them with direct and immediate access to unified and actionable first-party data. In other words, they need their own 'single customer view' deliberately designed for marketing purposes.

2. Ability to Eliminate Inefficiencies and Dependencies to Increase Time-to-Market: Access to real-time, comprehensive and always-accurate customer data, when granted, unquestionably improves marketing performance.

3. The Time and Effort to Get From Insight to Action: Give marketers the data they need in the form and time in which they need it, so they can spend more time on the art and marrying the two together.

4. Increased Business Agility and Resilience: The year 2020 emphatically reminded company leaders everywhere of the unpredictability of the world and the difference it makes to have teams and tools that allow for flexibility and speed in response to market changes. 
CYDigital/marteq.io's insight:

The proximity of data to customer-facing engagement! And first party data is not nearly as effective as enhanced zero party data, where the consumer provides a complete digital story from all online activities!

 

marteq.io is the peak of personalization, based on the consumer's full digital story. Learn more: https://www.marteq.io #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

New York Regulator Fast-Tracks 10 Cryptocurrencies | Regulation - Bitcoin.com

New York Regulator Fast-Tracks 10 Cryptocurrencies | Regulation - Bitcoin.com | The Marteq Alert | Scoop.it
The New York State Department of Financial Services has created a Greenlist of pre-approved cryptocurrencies for custody service and listing. Meanwhile, crypto-friendly SEC Commissioner Hester Peirce, also known as Crypto Mom, has been confirmed for another term at the commission.

The New York State Department of financial services (DFS), the Bitlicense regulator, has published a Greenlist comprising 10 cryptocurrencies for custody and eight cryptocurrencies for listing. “Any licensed entity may use coins on the Greenlist for their approved purpose(s),” the regulator explained.
CYDigital/marteq.io's insight:

These are two SIGNIFICANT events. The NYS announcement is yet another step closer to mainstreaming crypto, and Hester Peirce's confirmation for another term is another indication of green-lighting crypto. So for the marketer: how can you use cryptocurrency in your marketing efforts?

 

marteq.io is the peak of personalization, based on the consumer's full digital story. Learn more: https://www.marteq.io #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

You Read the Privacy Policy, Right? Sure You Did. A New Federal Bill Seeks to Address the Transparency Gap. - Lexology

You Read the Privacy Policy, Right? Sure You Did. A New Federal Bill Seeks to Address the Transparency Gap. - Lexology | The Marteq Alert | Scoop.it
Only 22% of Americans report “often” or “always” reading online privacy policies, and that’s solely for websites which require browsers to affirmatively agree to a privacy policy (i.e., flashing a pop-up with some form of “check the box” affirmation). This does not engender much confidence that Americans are actively seeking out and consenting to the privacy policies embedded within the myriad of websites they visit on a daily basis. And who can blame them – a 2008 study estimated it would take 244 hours each year to read every privacy policy in full for all the websites an average web browser visited annually. 

So note the structural framework of U.S. Sen. Sherrod Brown’s (D-Ohio) Data Accountability and Transparency Act of 2020 (DATA 2020): rather than maintaining the permissive data privacy legal framework which allows data processors to manage consumer personal data largely as they see fit, so long as they disclose their intentions in a lengthy privacy policy (which, as we’ve established, the vast majority of their consumers will never actually read), Sen. Brown instead suggests a restrictive legal framework that will dictate, by statute, when and how data processors may use consumer’s personal data, and to what extent.
CYDigital/marteq.io's insight:

B2C companies need to get way ahead of data privacy restrictions, and not play to the existing parameters. Rather, you need anticipate the most restrictive data privacy environment possible, and determine how to work within this forecast. One such solution: give your consumers control over their own data, and ask permission to access it in exchange for a reward. Studies show this approach works.

 

marteq.io is the peak of personalization, based on the consumer's full digital story. Learn more: https://www.marteq.io #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Can Facebook's Libra 2.0 Live Up To Its Promise? | Hacker Noon

Can Facebook's Libra 2.0 Live Up To Its Promise? | Hacker Noon | The Marteq Alert | Scoop.it
Libra version 2.0 will welcome a new form of ≋LBR Coins which will accommodate other currencies looking to join its ecosystem. For now, they have only mentioned variations for the US Dollar (≋USD), European Euro (≋EUR) and British Pounds (≋GBP). Libra will certainly increase cooperation with other regulators and central banks as more countries join in.
For places where there is no stable currency, the standard Libra Token will fill the void to increase financial inclusion. The standard ≋LBR will be a composite of multi-currency Libra formed by single-currency stablecoins. The exact composition and share of the every single-currency stablecoin will be determined by nominal weights, such as ≋USD 0.50, ≋EUR 0.18, ≋GBP 0.11, and so on.
CYDigital/marteq.io's insight:

In spite of Libra 1.0's shortcomings, and the potential issues with Libra 2.0, there's no stopping this train. It's going to happen, and it will open the door for you to deploy crypto as a part of your CX.

 

marteq.io is the peak of personalization, based on the consumer's full digital story. Learn more: https://www.marteq.io #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Rally launches Creator Coin cryptocurrency for influencers - VentureBeat

Rally launches Creator Coin cryptocurrency for influencers - VentureBeat | The Marteq Alert | Scoop.it
With Creator Coin, Rally will enable influencers to create their own flavor of cryptocurrency that they can use to reward fans and build engagement. 

As an example, a streamer could make a Creator Coin and give it away to fans who spend a certain time watching their livestreams. The fans could in turn use that custom-branded cryptocurrency to buy virtual items in a game or purchase items from another streamer. And they wouldn’t have to go to the trouble of setting up a cryptocurrency wallet or creating an account.

Rally worked with Chou’s other startup, the blockchain gaming company Forte, to figure out some of the foundational technology behind Creator Coins. But Forte remains a separate company from what Chou is doing at Rally. Forte generally works with large enterprise teams, while Rally is working with influencers.

The Creator Coins are a digital currency that can be custom branded to each creator. They are also the foundational building blocks in an easy-to-use blockchain toolkit that will allow creators to unlock better engagement and monetization models in their communities.
CYDigital/marteq.io's insight:

I'm forwarding this to you to show that rewards can be cryptocurrency-based. And atop what the article presents: your cryptocurrency used by consumers can be traded on an exchange.

 

marteq.io is the peak of personalization, based on the consumer's full digital story. Learn more: https://www.marteq.io #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob - MarTech Today

Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob - MarTech Today | The Marteq Alert | Scoop.it
Funding Choices, Google’s consent management tool for publishers using Google ad servers, can now handle CCPA requests, Google announced Thursday. It’s integration with IAB Europe’s Transparency and Consent Framework is also moving forward.

Publishers can enable Funding Choices to collect opt-out requests from California residents and comply with CCPA. It is integrated with Ad Manager for desktop and mobile web visits.
“Funding Choices detects when a user from California visits a website, shows a CCPA message that allows the user to opt out of the sale of their personal information, and communicates the user’s choices with the publisher’s advertising partners,” wrote Vegard Johnsen, senior product manager for ads privacy and safety at Google in a blog post Thursday.
CYDigital/marteq.io's insight:

FYI.

 

marteq.io is the peak of personalization, where consumers share their full digital story with brands and retailers. Learn more: https://www.marteq.io #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

With cookies on the way out, brands search for solutions | Ad Age

With cookies on the way out, brands search for solutions | Ad Age | The Marteq Alert | Scoop.it

"The decision to kill off third-party cookies is widely regarded as a necessary evil, but who gets to determine their replacement?

 

The uncertainty has prompted some companies to develop turnkey solutions that are privacy compliant. Google—whose decision to eliminate third-party cookies from Chrome by 2022 created the vacuum—also has a solution, as does ad retargeting kingpin Criteo.

 

Whichever technology emerges, it will address critical advertiser capabilities including ad targeting, frequency capping, user privacy and attribution. And it will enable an enormous advertising market; last year, third-party cookies helped fuel nearly 30 percent, or $38 billion, of all U.S. digital ad spend."

CYDigital/marteq.io's insight:

Whatever the solution, it will be costly. But it doesn't need to be if you allow the consumer to own their data, then ask permission to access it. Not only is this proven to be acceptable to consumers, and that they will exchange their data for some type of compensation, but it allows brands and retailers to sidestep data privacy regulation. Just need to get out of the mindset of needing to own the data. You don't.

 

marteq.io is the peak of personalization, where consumers share their full digital story with brands and retailers. Learn more: https://www.marteq.io #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How Introduction Of Blockchain Technology Is Transforming Marketing? | CustomerThink

How Introduction Of Blockchain Technology Is Transforming Marketing? | CustomerThink | The Marteq Alert | Scoop.it
Let us take a look at the advantages that this technology has to offer-

1. Simplicity is one of the biggest advantages of blockchain.

2. Security is the topmost reason why this tech is being integrated into various fields.

3. The level of transparency is really high. It is easy to track information and witness the changes that are being made by other nodes.

4. By boosting updates at a great speed, this ever-evolving technology has a lot to offer.

5. The security that it offers has ameliorated the level of reliability.
CYDigital/marteq.io's insight:

Blockchain is a potential platform upon which to create solutions, and needs to be included as you look to solve issues. But its applicability may be limiting, i.e., it doesn't solve all problems.

 

marteq.io is the peak of personalization, where consumers share their full digital story with brands and retailers. Learn more: https://www.marteq.io #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

How marketing operations and martech professionals use "no code" tools - Chief Marketing Technologist 

How marketing operations and martech professionals use "no code" tools - Chief Marketing Technologist  | The Marteq Alert | Scoop.it
Given the above, it’s not surprising that the primary no code use case reported in our survey was implementing workflows and processes (82%), often across multiple apps and platforms within a martech stack. Next most popular, but significantly lower at 37% and 35%, were publishing web forms and setting up databases. Essentially: collecting, routing, and storing data.

CYDigital/marteq.io's insight:

No surprise as to who's atop the list. Based on a survey of readership, which is fine as the readership is top-notch.

 

marteq.io is the peak of personalization, where consumers share their full digital story with brands and retailers. Learn more: https://www.marteq.io #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The 5 ABM Myths and Their Face-off with the Truth(s) - MarTech Series

The 5 ABM Myths and Their Face-off with the Truth(s) - MarTech Series | The Marteq Alert | Scoop.it
Myth #1: ABM is just for Demand Gen Marketers
Myth #2: ABM is just for the enterprise
Myth #3: ABM is just for your top 50 strategic accounts
Myth #4: ABM doesn’t scale
Myth #5: ABM is an evolution of B2B marketing practices
CYDigital/marteq.io's insight:

Myth: ABM is accomplished solely through software.

 

marteq.io is the peak of personalization, where consumers share their full digital story with brands and retailers. Learn more: https://www.marteq.io #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

An Introduction to marteq.io

http://marteq.io/A_marteq.io_Introduction_Narrated.mp4

CYDigital/marteq.io's insight:

A quick overview for your perusal: http://marteq.io/A_marteq.io_Introduction_Narrated.mp4

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The Distributed Ledger: Blockchain, Digital Assets and Smart Contracts - JDSupra

The Distributed Ledger: Blockchain, Digital Assets and Smart Contracts - JDSupra | The Marteq Alert | Scoop.it
On June 24, 2020, the New York State Department of Financial Services (DFS) announced a set of policies and proposals to clarify and streamline the regulatory landscape for virtual currency entities doing business within the state. These initiatives all relate to the licensing framework DFS established in June 2015 in anticipation of a proliferation of blockchain technology and virtual currencies, 23 NYCRR Part 200 (the 2015 Licensing Regime). The licensure and compliance requirements imposed by the 2015 Licensing Regime caused the BitLicense — the business license issued by DFS under the 2015 Licensing Regime permitting companies to engage in virtual currency activities — to be viewed as an indication of quality and security. At the same time, the standards and procedures under the 2015 Licensing Regime have been widely criticized as expensive, time-consuming and onerous, and have caused a number of virtual currency business to cease either their operations or plans to operate within New York.

The Self-Certification Policy allows a BitLicensee to create an internal virtual currency-listing policy through which it can self-certify the use of new virtual currencies (in addition to those permitted under the Greenlist Policy) without obtaining case-by-case approval from DFS. Prior to listing new virtual currencies through an internal coin-listing policy, a BitLicensee must obtain DFS approval that the policy meets certain criteria to protect consumer welfare.
CYDigital/marteq.io's insight:

Relevance: regulations are slowly moving into place around the launch and management of cryptocurrencies. This is important as crypto can be used as a basis for rewarding consumers for access to their data. What is not entirely clear is how state-level regulation meshes with SEC guidance.

 

marteq.io is the peak of personalization, where consumers share their full digital story with brands and retailers. Learn more: https://www.marteq.io #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Third-Party Cookies, Reasonable Security Measures at Issue in CCPA Class Action Suits - Law.com

Third-Party Cookies, Reasonable Security Measures at Issue in CCPA Class Action Suits - Law.com | The Marteq Alert | Scoop.it
Dominique Shelton Leipzig, a partner at Perkins Coie in Los Angeles, said presenting a case around third-party cookies collecting data moves away from the intent of the CCPA.

“That is how they’re constructing that fact pattern into what was supposed to be a clear data breach,” Shelton Leipzig said. “The private right of action was supposed to limited to a negligent breach.”

Another issue that in-house counsel will need to pay attention to is how courts determine what it means to reasonably protect consumer data from a data breach.
CYDigital/marteq.io's insight:

Still evolving.

 

marteq.io is the peak of personalization, where consumers share their full digital story with brands and retailers. Learn more: https://www.marteq.io #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Navigating data privacy - ZDNet

Navigating data privacy - ZDNet | The Marteq Alert | Scoop.it

Articles include:

How to make privacy your company's 'killer app'

 

Survey: Companies struggle to implement data privacy initiatives

 

An in-depth look at how the enterprise is navigating data privacy

 

Data privacy and data security are not the same

 

Personally identifiable information (PII): What it is, how it's used, and how to protect it

 

How new apps protect the health and privacy of employees

 

GDPR two years on: Why there's still work to be done on data protection

CYDigital/marteq.io's insight:

This is compilation of articles focused on the management of data privacy by the enterprise. There's a recurring theme here: the need for applications, infrastructure, people and processes....all leading to additional costs. It does NOT address the notion of giving the consumer control over their own data, which negates the need for many if not all of these resources.

 

marteq.io is the peak of personalization, where consumers share their full digital story with brands and retailers. Learn more: https://www.marteq.io #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

3 overlapping patterns of "no code" martech and the rise of marketing makers - Chief Marketing Technologist Blog

3 overlapping patterns of "no code" martech and the rise of marketing makers - Chief Marketing Technologist Blog | The Marteq Alert | Scoop.it
In looking at a lot of different no code tools — and there are a lot of no code tools out there now — I noticed that many fell into one of three “patterns” of how they worked:

Design & Content (UI) — web and mobile app builders, bot flows, interactive content
Spreadsheets (Data) — if you can use Excel or Google Sheets, you can build an app
Automation (Logic) — workflow and integrations (iPaaS) with event-driven models
CYDigital/marteq.io's insight:

It's more prevalent than you think! And we all use these tools.

 

marteq.io is the peak of personalization, where consumers share their full digital story with brands and retailers. Learn more: https://www.marteq.io #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

When it comes to customer data, they should always willingly opt-in - ClickZ

When it comes to customer data, they should always willingly opt-in - ClickZ | The Marteq Alert | Scoop.it
Maine’s new data privacy law is an essential step to protect customers that should be emulated throughout the country
Customer data fuels the advertising and marketing strategies for most companies, but that doesn’t mean that customers should lose their ability to control their own data
Customers should be able to easily opt-in and opt-out of having their data collected, and also have a clear view of what opting-in means
The end goal of all customer data collection should be to provide an enhanced customer experience that makes customers want to share their data
CYDigital/marteq.io's insight:

Consumers are willing to exchange their data for rewards. This has been shown over and over again. So allowing consumers to collect and control their data relative to your company is the failsafe approach to a deep relationship with the consumer based on trust. Opt-in not necessary!

 

marteq.io is the peak of personalization, where consumers share their full digital story with brands and retailers. Learn more: https://www.marteq.io #martech #marketing

No comment yet.