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FTC digs into social ad-tech data privacy—pay attention | TechBeacon

The US Federal Trade Commission is “studying” social media’s use of private data. The agency seems particularly interested in how data is used for advertising—especially the data of minors.

It’s a bipartisan FTC study, but its timing is notable, with Washington prepping President #46. Does it herald a new era of regulation for apps and platforms?
CYDigital/marteq.io's insight:

Watch this space. The proverbial nail in the coffin.

 

marteq.io is preparing a FREE pilot program for its Marteq application. Contact joe@marteq.io for more information and to see if you qualify. #martech #marketing

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David Gelernter's Revolution Populi is trying to take on Facebook - BusinessInsider

David Gelernter's Revolution Populi is trying to take on Facebook - BusinessInsider | The Marteq Alert | Scoop.it
Gelernter thinks there's a better way: he envisions a social media that's collectively owned by its users, where terms of use are determined democratically and privacy is guaranteed by blockchain-based encryption.

Gelernter has teamed up with Rob Rosenthal, a 19-year veteran of Goldman Sachs, to launch the new social media, dubbed "Revolution Populi." 

It may seem far-fetched, but they're counting on the general public becoming so fed up with Facebook — but still craving a social media outlet — that Revolution Populi becomes a global movement. A Facebook spokesperson did not immediately respond to Business Insider's request for comment.
CYDigital/marteq.io's insight:

Just another example of how blockchain can be applied to the thorniest of problems.

 

Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7 #martech #marketing

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