Why secure data tokenization should scare the hell out of Big Data - Cointelegraph | The Marteq Alert | Scoop.it
Secure data tokenization, or SDT, is an emerging blockchain initiative that creates a new control mechanism over one’s personal data and ensures that one’s online tracings can remain confidential even when used by an application.

These advances will not only make integrating blockchains into mainstream applications more practical and appealing but also unlock new value for the average user — who, for the first time, will be able to have sovereignty over how their data is accessed and used.

SDT is easily transferable, private and highly customizable. This allows individuals to do everything from controlling how mainstream applications use their data to trading their data on open marketplaces, or engaging in new categories of DeFi apps, such as undercollateralized lending services that require data sensitive to share on the non-privacy-preserving chains like Ethereum. Previous issues of control, access and value now become tangible benefits of SDT.