Salestech is the new martech, and it’s supercharging both professions | CustomerThink | The Marteq Alert |
The dynamics behind this explosion of SaaS-based sales tools are the same as with martech: consolidating platforms and expanding app ecosystems around them. Examples of platform-first specialist salestech apps include Troops, which connects messaging platforms such as Slack and Teams with CRM platforms such as HubSpot and Salesforce, and Docket, which deeply integrates between Zoom, CRMs, Slack, calendars, and digital storage to make meetings super streamlined.

Multiple leading salestech companies are achieving billion-dollar valuations. Recently crowned “unicorns” in the space include Outreach, which hit a $1.33 billion valuation last summer, and SalesLoft, which achieved a $1.1 billion valuation just last week.