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4 Guidelines to Set Up Your Rewards to Replace Cookies | CustomerThink

4 Guidelines to Set Up Your Rewards to Replace Cookies | CustomerThink | The Marteq Alert |
79% of consumers said they would prefer their brands to invest less in Facebook ads and more in their loyalty programs. Backing up that point: 45% said they made purchases via direct email offers in the previous year, beating out banner ads or social media ads.

Here are a few guidelines to navigate the countdown to the cookie fade and zero-party data’s rise.

Know the ingredients to get there. How long do they retain customer data? How is it stored and protected? How extensively can their analytics hyper-personalize the experiences? What tools do they use to collect self-reported data (such as web surveys) and how fast do they process the insights? What are their machine learning capabilities? 

Prove your worth in the value exchange. According to research highlighted in the webinar, 42% of consumers say they get irrelevant offers and 30% said they received “creepy” personalization based on information they did not share with brands. Zero-party data eliminates that frustration because it invests an individual’s data exclusively into experiences for that person. T

Avoid entanglements through all-party collaboration. Along the way to bringing members into the zero-party plan, organizations should use their insights to locate and simplify overly complex areas in the data pipeline. 

Make loyalty a company-wide endeavor. Once the tools and guidelines are simplified and formalized, the organization can embed its one-to-one-focused loyalty initiative into its broader customer-engagement platform. 
CYDigital/'s insight:

If you have a rewards/loyalty program, you can install a zero party data program and benefit from doubling your conversions.


Marteq quickly delivers consumer-controlled zero party data so that brands, agencies and consumer research panel firms can gain deeper consumer insight and directly engage those consumers within the application. #martech #marketing

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The ultimate brand guide to helping consumers achieve data harmony - ClickZ

The ultimate brand guide to helping consumers achieve data harmony - ClickZ | The Marteq Alert |
Currently, consumers feel duped or intentionally kept in the dark by companies who use their data: 89% of US consumers think companies are deliberately vague about how the “data for benefit” exchange really works, according to 2019 findings from Wunderman Thompson Data.

Consumers are clamoring for agency over how their info used—and part of that agency includes an assessment of their data’s worth. This is spurring a new value exchange—one that operates with data as the primary currency.

As the data economy develops, brands will need to give consumers a clear and fair appraisal of their info.
CYDigital/'s insight:

It's an easy proposition: give consumers control over their data, then bid on accessing their data. There's a market ready to be exploited while preserving data privacy.


Join the white list to receive pre-launch benefits: #martech #marketing

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Building Customers Rewards Program With Blockchain - FinExtra

Now blockchain and mobile wallets are disrupting the way companies do rewards. Blockchain is cutting out 3rd parties and giving full control directly to businesses. Blockchain is a new technology that is creating decentralized and encrypted programs. It is much faster, much more secure, and transparent; everything that the current rewards system needs. Blockchain also has brought us smart contracts which, in simple form are encrypted digital contracts.

Why Blockchain is perfect for the rewards industry.

Secure. Blockchain is more secure than any previous technology. With the use of smart contracts and blockchain; customers data is protected like never before.
Fast. Blockchain, if implemented correctly cuts transaction times down to mere seconds, allowing for more accurate reward programs.
Efficient. Reward programs have billions of transactions and very large amounts of data that needs to be stored. Blockchain brings efficiency unlike anything we’ve seen before and this means huge cost savings.
CYDigital/'s insight:

It's an excellent use case, although we believe secondary to the huge advantages provided by blockchain in the realm of advertising. Learn why blockchain is the next step for MarTech and AdTech. Read the white paper:

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