The Marteq Alert
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CabinetM launches LibraryM, a martech resource - MarTech Today

CabinetM launches LibraryM, a martech resource - MarTech Today | The Marteq Alert | Scoop.it
CabinetM today announced the launch of LibraryM, a martech resource website. The initial iteration comprises a series of directories listing, among other things, news sources, experts, thought-leaders and communities, career information and further reading. It also lists martech directories where vendors can claim and manage their profiles, including some which are arguably CabinetM competitors like G2 and TrustRadius.

CYDigital/marteq.io's insight:

CabinetM continues to evolve into the hands-down, go-to resource for the marketer.

 

marteq.io is preparing a FREE pilot program for its Marteq application. Contact joe@marteq.io for more information and to see if you qualify. #martech #marketing

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Will Blockchain Ever Reach Mainstream Adoption? A Look in 2019 - G2

Will Blockchain Ever Reach Mainstream Adoption? A Look in 2019 - G2 | The Marteq Alert | Scoop.it

Research has shown that:

  • 84% of executives say their organizations have at least some involvement with blockchain technology (PWC 2018 Survey)
  • 53% of respondents say that blockchain has become a critical priority for their organizations in 2019 (Deloitte’s 2019 Global Blockchain Survey)
  • 86% say blockchain technology is broadly scalable and will eventually achieve mainstream adoption (Deloitte’s 2019 Global Blockchain Survey)
  • There are over 40 million blockchain wallet users

 

So what’s holding blockchain back from mainstream adoption? Well, there are many key challenges facing distributed ledger technology that are keeping it out of reach for most business owners.

  • Reason #1: Cost – blockchain applications are expensive
  • Reason #2: scalability and slow transaction speeds
  • Reason #3: Understanding – and trust
  • Reason #4: regulation

CYDigital/marteq.io's insight:

As a homegrown tool, blockchain is too early for adoption. As a foundation for a 3rd party application that you can use, it's perfect.

 

Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7 #martech #marketing

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