Why Marketers Are Prioritizing In-App Notifications in 2021 - Street Fight | The Marteq Alert | Scoop.it
“In-app, web push, and mobile push notifications are the only channels marketers plan to use more frequently in 2021 than they have previously. This tells us that the sudden boost in consumers’ mobile usage in 2020 pushed marketers to overhaul their customer engagement strategies with a stronger focus on the mobile experience,” says Iterable’s Alyssa Jarrett. “Now that marketers are more comfortable with harnessing mobile channels, we anticipate that more of them will leverage AI-driven tools and zero-party data in 2021 to better personalize their messages and build a more cohesive brand experience.”