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PeakFirms Launches Article with Marketing Automation Statistics - MarTech Cube

PeakFirms Launches Article with Marketing Automation Statistics - MarTech Cube | The Marteq Alert | Scoop.it
  • As of 2019, research had it that an average of 51% of companies uses marketing automation.
  • An increase in ROI and conversions were noticed by at least 77% of business owners
  • According to 64% of marketers, email automation is the most popular form of market automation. 21% of email marketing revenue goes to automated email campaigns.
  • According to SharpSpring’s investor presentation, the marketing automation software industry which is worth $6.1 billion will double in 3 years.
  • 82% of B2B and B2C companies employ the use of marketing automation software.
  • 63% of companies outsource part or all of their marketing automation strategy planning. There are many companies that lack the technical know-how of automation tools that outsource all the planning to professionals.
CYDigital/marteq.io's insight:

The biggie: that the marketing automation industry will double in 3 years. And that doesn't include CDP.

 

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U.S. marketing automation software market share 2020 - Statista

U.S. marketing automation software market share 2020 - Statista | The Marteq Alert | Scoop.it
CYDigital/marteq.io's insight:

Hubspot has a solution for every size of business. FWIW: there are so many MA solutions out there.

 

See how extended zero-party data is your greatest marketing resource...and you can tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

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CDP vs. marketing automation: What's the difference? - TechTarget

CDP vs. marketing automation: What's the difference? - TechTarget | The Marteq Alert | Scoop.it
While many businesses use marketing automation systems, they may consider also incorporating CDPs to use personalization, organization and insight that marketers can act on much further. Here are a few of the key differences between CDPs and marketing automation systems.

CDPs pull together user data from all over, including the web, online channels, customer profiles and contact centers. Marketing automation software collects customer information from CRM systems.
Marketing automation platforms can link some channels -- such as email -- to drive targeted marketing campaigns. However, a CDP can deliver personalized experiences in real time and use data from many sources to recognize the customer and adjust the experience accordingly.
CDPs aim to provide actionable insights to marketers to fuel campaigns, while marketing automation systems aim to drive campaigns without generating insight for marketers.
CYDigital/marteq.io's insight:

Which consumes which, because you really shouldn't need two separate systems. Eventually MASs must have CDP capabilities, even if not as feature-rich as standalone CDP solutions.

 

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7 Vital Marketing Automation Workflows - MarketingProfs

7 Vital Marketing Automation Workflows - MarketingProfs | The Marteq Alert | Scoop.it
1. The Welcome Workflow

2. The Anonymous-User Workflow

3. The Feedback Workflow

4. The Cart Abandonment Workflow

5. The Re-Engagement Workflow

6. The Topic Workflow

7. The Lead Nurturing Workflow
CYDigital/marteq.io's insight:

The biggie is obviously the last one, which can take you in so many directions.

 

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Why Customer Data Platform are Big Data and MarTech Gateways? - Analytics Insight

Why Customer Data Platform are Big Data and MarTech Gateways? - Analytics Insight | The Marteq Alert | Scoop.it
The data CDP in is analogous to a customer database, it encapsulates data merging, data aggregation utilizing standard connectors within the CDP. The solution brings the basic functions for diagnostics, backup and data monitoring for quality so that the best data pipelines are ensured within the CDP already during data integration.
An analytics CDP enriches the CDP’s internal customer database with customer segmentation information and customer profiles. Subsequently, an analytics CDP deploys this data to churn into information, partly with the help of artificial intelligence. This is done to perform selections and determine target groups for subsequent utilization.
Engagement CDP is the umbrella term for customer database, analysis/selection and campaign initiatives. Through standard connectors and identity matching, it creates the customer perspective necessary for targeted campaigns, produces segments to address customer positioning. These target groups then receive personalised offers in multi-channel campaigns. A campaign CDP focuses on adding value to the customer lifecycles.
CYDigital/marteq.io's insight:

Data has always been the weak aspect to MAPs. 

 

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