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Operation Marketing Tech: What Brands Are Looking For, And How They're Doing - MediaPost

Operation Marketing Tech: What Brands Are Looking For, And How They're Doing - MediaPost | The Marteq Alert | Scoop.it

69% are increasing their new technology budgets in 2021, 19% significantly and 50% moderately. Another 20% are maintaining the existing budget, and 11% foresee decreases.  

The main technologies — those likely to have the most impact next year — are: 

Real-time marketing — 43%
Analytics — 36%
Artificial intelligence — 36%
Customer Data Platforms (CDP) — 34% 
Data consolidation — 30% 
Programmatic — 22%
Multi-touch attribution — 20%
Voice search — 16%
Blockchain — 12% 

CYDigital/marteq.io's insight:

From the same study conducted by Ascend (a trusted source).

 

marteq.io is preparing a FREE pilot program for its Marteq application. Contact joe@marteq.io for more information and to see if you qualify. #martech #marketing

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Brands Will Waste 99.9% Of Banner Advertising Spend This Year - IT News Online

  • Brands will spend $329 billion of their $700 billion global advertising spend on digital advertising this year, a number which is set to increase to $390 billion by 2022 when the global advertising spend is expected to rise at $749.8 billion
  • Up to 74% of this budget will be shared across just seven companies, with Facebook and Google claiming the lion share, despite advertisers becoming increasingly disillusioned with these advertising giants due to concerns regarding ad fraud, issues around data privacy, brand safety and hate speech
  • Despite brands spending half their digital media budgets on Facebook, only 11% and 10% of consumers want brand communication via Facebook or Facebook Messenger respectively
CYDigital/marteq.io's insight:

The headline prompts ingesting a huge boulder of salt, but the aforementioned data is revealing.

 

See how extended zero-party data is your greatest marketing resource...tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

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IAB: US digital ad spend will grow 6% this year amid broader slowdown

IAB: US digital ad spend will grow 6% this year amid broader slowdown | The Marteq Alert | Scoop.it
  • Advertising executives expect spending on digital advertising in the U.S. will grow 6% this year, contrasting with an 8% decline for the broader ad market. Spending on traditional media that includes linear TV, out-of-home, standard radio, print and direct mail will plunge 30%, the Interactive Advertising Bureau (IAB) found in survey results this week.
  • Among the digital ad categories, paid search is the fastest-growing with a 26% estimated gain, followed by social media (25%), connected TV (19%), digital video (18%) and digital display (15%). Spending on several digital outlets will dip this year, including a 43% drop for digital OOH, 8% decline for podcasts and 5% slide for digital audio.
  • Media buyers who have a "very clear" or "somewhat clear" idea of their 2021 budgets said their ad spending will increase 5.3% next year. Only 30% of advertising executives have a clear idea of their budgets, leaving 70% with vague or nonexistent estimates for 2021, the survey found. The IAB surveyed 242 professionals with insights on media spending.
CYDigital/marteq.io's insight:

FWIW: webinar spending up, podcasting spending down.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

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The Annual CMO Spend Survey Research - Gartner

The Annual CMO Spend Survey Research - Gartner | The Marteq Alert | Scoop.it
Benchmark your marketing budget and priorities against your peers
Stay competitive with best-in-class brands and action on data, insights and predictions to help you lead confidently.

The Annual CMO Spend Survey 2020-2021 research provides detailed insight into your peers’ marketing budget and marketing investment plans across a wide range of industries, and marketing spend by channels and resources. 
CYDigital/marteq.io's insight:

Recently released and chock full of direction. CT to download from behind a simple form.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

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Key Insights: Marketing technology industry August snapshot and CMOs' plans - ClickZ

Key Insights: Marketing technology industry August snapshot and CMOs' plans - ClickZ | The Marteq Alert | Scoop.it
  • As of August, nearly 42% of marketers reported decreasing marketing budgets.
  • Interestingly, 33% of marketing budgets are allocated to marketing technology.
  • 44% of CMOs experienced mid-year budget cuts with 11% expecting significant budget cuts.
  • Top marketing technologies on marketers’ minds that will win wallet share.
CYDigital/marteq.io's insight:

Note the significant push to market into existing consumers.  This is where the convergence of personalization, data privacy and extended zero party data takes place.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

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Marketing - Marketing in 2025: Five key trends that will drive the future - ET BrandEquity

Marketing - Marketing in 2025: Five key trends that will drive the future - ET BrandEquity | The Marteq Alert | Scoop.it
Blockchain is the latest buzzword around and is being touted as a technology that can bring dramatic transformation to a wide range of industries. Marketing is no different. With blockchain, marketing can address some of its biggest concerns and challenges. Resolving privacy concerns, increasing transparency in terms of identifying bots and building consumer trust are some of the key areas where blockchain’s potential is being evaluated currently. As with any nascent technology, there will be some challenges, pitfalls and learning in adoption. That said, by 2025 expect to see some innovative use cases of blockchain.
CYDigital/marteq.io's insight:

Again there's a theme regarding privacy and trust, two basic components to blockchain.

 

Learn why blockchain is the next step for MarTech. Read the white paper: https://www.marteq.io/#7 #martech #marketing #adtech

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Blockchain-based cross-border B2B Transactions to hit $4.4 Trillion by 2024: Juniper - Which50

Blockchain-based cross-border B2B Transactions to hit $4.4 Trillion by 2024: Juniper - Which50 | The Marteq Alert | Scoop.it
The total value of B2B cross-border payments immutably stored on blockchain will exceed $4.4 trillion by 2024; up from $171 billion in 2019, according to new data from Juniper Research.

Blockchain enables real-time clearing and settlement for B2B transactions, while offering increased transparency and reduced costs.

The new research, Blockchain: Key Vertical Opportunities, Trends & Challenges 2019-2030 revealed that financial institutions will save $7 billion by 2024, due to the automation of ‘Know Your Customer’ checks, allied to the involvement of blockchain in identifying users via self-sovereign identity.
CYDigital/marteq.io's insight:

Oh, just a minor jump(!).

 

Learn why blockchain is the next step for MarTech. Read the white paper: https://www.marteq.io/#7 #martech #marketing #adtech

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Top 80 Stats About A Future Customer Experience Shaped By Technology - Forbes

Top 80 Stats About A Future Customer Experience Shaped By Technology - Forbes | The Marteq Alert | Scoop.it
Technology is the future of customer experience. These statistics show the grow of new technology and how it impacts everything about the future of customer experience.
CYDigital/marteq.io's insight:

Learn why blockchain is the next step for MarTech. Read the white paper: https://www.marteq.io/#7 #martech #marketing #adtech

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Three technologies that will continue to be hot in 2020 - Born2Invest

Three technologies that will continue to be hot in 2020 - Born2Invest | The Marteq Alert | Scoop.it
Blockchain is one of the most exciting technologies of our time. It’s a decentralized ledger that, though mostly associated with cryptocurrencies like Bitcoin, it has already surpasses its initial uses.

In fact, Blockchain has spread across various industries and proven useful in a lot of things from signalling systems to coffee makers.

Statista predicts that the industry will grow to “23.3 billion U.S. dollars in size by 2023.” Since it’s still in its growth phase and its full potential has only started to show its face, now is a great opportunity for startups and existing software development companies to come up with Blockchain projects.

Blockchain will continue to influence industries from banking to real estate as it can replace traditional pen-and-paper agreements with smart digital contracts.

Its decentralized and shared nature combined with state of the art cryptography provides an extra layer of security and sophistication that traditional methods lack.

Thus, more and more software will be developed with Blockchain in mind and use Blockchain as the central technology that fuels the whole software development process.
CYDigital/marteq.io's insight:

Learn why blockchain is the next step for MarTech. Read the white paper: https://www.marteq.io/#7 #martech #marketing #adtech

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