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What CIOs should know about the legality of protecting data - Techaeris

What CIOs should know about the legality of protecting data - Techaeris | The Marteq Alert | Scoop.it

Here is what you should know about the legality of data protection:

PRIVACY AND SECURITY BY DESIGN IS AN OBLIGATION
Avoid focusing too much on security that you forget to think about the ease of use. If a software, application, or program is made tough to use by security features, the user will most likely look for workarounds, making the security features less effective.

DATA PROTECTION SHOULD TAKE A RISK-BASED APPROACH
Not all data is created equal. Some data will be more valuable to threat actors than others, which is why you need to take data protection with a risk-based mentality. This starts with creating in-depth data inventories to identify the data you store across different platforms, from social media to business databases.

TAKE ACCESS CONTROL SERIOUSLY
Implementing strong access control policies will help you mitigate insider threats. Data access should be based on a zero-trust model, and people you should only grant access to sensitive data with regard to the role of your employees. 


EMPLOYEE TRAINING IS A NECESSITY
90% of data breaches arise from human error. Your workforce is at the frontline of data privacy and security. If they don’t understand the security measures you have in place, they could easily launch data breaches.

CYDigital/marteq.io's insight:

Collect zero party data from your consumers NOW through marteq.io's FREE pilot program. Contact joe@marteq.io to qualify. #martech #marketing

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An argument against cloud-based applications - TechCrunch

An argument against cloud-based applications - TechCrunch | The Marteq Alert | Scoop.it
A distinction between cloud-based apps and cloud computing must be addressed. Cloud computing at an enterprise level, while argued against ad nauseam over the years, is generally considered to be a secure and cost-effective option for many businesses.

Even back in 2010, Microsoft said 70% of its team was working on things that were cloud-based or cloud-inspired, and the company projected that number would rise to 90% within a year. That was before we started relying on the cloud to store our most personal, private data.

According to Symantec, 89% of our Android apps and 39% of our iOS apps require access to private information. This risky use sends our data to cloud servers, to both amplify the performance of the application (think about the data needed for fitness apps) and store data for advertising demographics.
CYDigital/marteq.io's insight:

The weakest link to any digital endeavor is data security, and it will continue until there's a broad-based effort to clamp down on privacy.

 

Collect zero party data from your consumers NOW through marteq.io's FREE pilot program. Contact joe@marteq.io to qualify. #martech #marketing

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Designing Data Privacy and Protection for Competitive Advantage - IP Watchdog

Designing Data Privacy and Protection for Competitive Advantage - IP Watchdog | The Marteq Alert | Scoop.it

"Your data privacy strategy can differentiate you in many ways. It can be an operational differentiator, as businesses tend to slow down when they are dealing with privacy issues, such as security threats, data breaches, or bad publicity regarding their privacy practices. It can also be a regulatory risk differentiator, which is especially significant when it comes to investors and in exit transactions. Finally, it can also be a reputational risk differentiator, impacting your ability to sell to customers. If your company has bad publicity regarding its data privacy practices or security, then customers may not want to engage you or buy from you. In contrast, if you hold yourself to a higher standard than you competitors, then a customer may choose you over a competitor for that reason.

 

Your data privacy strategy needs to be designed into your product roadmap and overall business strategy from the beginning. It should encompass external disclosures, internal programs, as well as strategic considerations from a marketing communications or PR standpoint. At the very early stage, even though you may have limited cash and other resources, you can still: (i) identify what product you want to create, what data you need to collect, and how you will use this data, (ii) put together some basic required legal disclosures for your business, and (iii) put in place reasonable information security measures. From there, you will have a foundation where you can layer on and build out a successful and sustainable data privacy strategy."

CYDigital/marteq.io's insight:

An excellent primer on the tasks ahead when building a data privacy strategy.

 

See how extended zero-party data is your greatest marketing resource...tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

 

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Research shows mature data privacy programs have greater benefits | 2020-10-23 | Security Magazine

Research shows mature data privacy programs have greater benefits | 2020-10-23 | Security Magazine | The Marteq Alert | Scoop.it
Respondents understand the significant benefits of a mature privacy program as organizations experience greater gains across every area measured including: increased employee privacy awareness, mitigating data breaches, greater consumer trust, reduced privacy complaints, quality and innovation, competitive advantage, and operational efficiency. Of note, more mature companies believe they experience the largest gain in reducing privacy complaints (30.3% higher than early stage respondents).
CYDigital/marteq.io's insight:

Links to the full study are available when you click-through. Suffice it to say that the benefits from an excellent data privacy program are numerous...and there's a very simple means to enact data privacy. Ask me.

 

See how extended zero-party data is your greatest marketing resource...and you can tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

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Companies invest more to deal with data privacy rules - Beta News

Companies invest more to deal with data privacy rules - Beta News | The Marteq Alert | Scoop.it
A new study from data discovery and intelligence company BigID, in partnership with the International Association of Privacy Professionals (IAPP), shows that more than half of respondents plan to invest more in data discovery.

Other areas of planned investment include consent and preferences management capabilities and enhanced consumer privacy portals. Companies in the US plan to invest in data rights management resources more than those located in the rest of the world, which may reflect the recent adoption of the California Consumer Privacy Act (CCPA).

Drivers for this investment include integration with governance, risk and compliance efforts, plus integration with legal initiatives and data security.
CYDigital/marteq.io's insight:

What a colossal waste of money! If you love your consumers and their data, set them free: give them ownership. 

 

See how extended zero-party data is your greatest marketing resource...and you can tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

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Gartner Projects Major Jump in Data Privacy Regulations; From 10% of the World Covered in 2020 to 65% in 2023 - CPO Magazine

Gartner Projects Major Jump in Data Privacy Regulations; From 10% of the World Covered in 2020 to 65% in 2023 - CPO Magazine | The Marteq Alert | Scoop.it
Global research firm Gartner recently conducted its annual Security & Risk Management Summit, and perhaps the biggest headline to come out of it was the projection that the majority of the world will be covered by data privacy regulations by 2023.

This would be a very substantial jump in a relatively short period of time. At present, only about 10% of the world has strong privacy regulations akin to the EU General Data Protection Regulation (GDPR). Gartner believes that the GDPR will be the specific model upon which most of these new privacy regulations are based.

The EU standards essentially require other countries to implement privacy regulations that are on par with the terms of the GDPR. The recent Privacy Shield issue that has been playing out between the EU and US has been illustrative of this; EU court rulings have determined that the US is essentially going to have to pass its own federal-level data privacy regulations before EU personal data can once again be sent there.
CYDigital/marteq.io's insight:

This is a direct shot across the marketer's bow. Heed it. But see it as an opportunity to differentiate yourself. Contact me so that I can show you how.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

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From data ownership to data stewardship – IT Business CA

From data ownership to data stewardship – IT Business CA | The Marteq Alert | Scoop.it
It may sound like an expensive, time consuming process for brands, but it’s one that can be leveraged back to the customer as a differentiator. “Privacy is becoming the sixth P,” said Gerry Murray, Research Director, Marketing and Sales Technology for IDC.

In Murray’s opinion, there’s a powerful advantage for brands that involve customers in a process that serves them better instead of just grabbing as much data as they can from their customers’ phones. “It’s becoming increasingly apparent to customers, which brands are on which side of the spectrum,” he said. “Unless you’re a monopoly or in some kind of rare, single-source position in the marketplace, customers are going to prefer brands that steward their data.”
CYDigital/marteq.io's insight:

How you treat your consumers' data is a differentiator waiting to be exploited. And we have the platform to execute on this tactic.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

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Gartner Says By 2023, 65% of the World’s Population Will Have Its Personal Data Covered Under Modern Privacy Regulations - Webwire

Gartner Says By 2023, 65% of the World’s Population Will Have Its Personal Data Covered Under Modern Privacy Regulations - Webwire | The Marteq Alert | Scoop.it
By 2023, 65% of the world’s population will have its personal data covered under modern privacy regulations, up from 10% in 2020, according to Gartner, Inc. “Security and risk management (SRM) leaders need to help their organization adapt their personal data handling practices without exposing the business to loss through fines or reputational damages.”

SRM leaders should adopt key capabilities that support increasing volume, variety and velocity of personal data by putting in place a three-stage technology-enabled privacy program: establish, maintain and evolve.

The establish stage includes foundational capabilities of a privacy management program. The maintain stage allows organizations to scale their privacy management programs. The evolve stage includes specialist tools that focus on reducing privacy risk with little or no impact on the data utility. 
CYDigital/marteq.io's insight:

This does not need to be complicated: implement a system where your consumers own their data.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

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How statistical noise is protecting your data privacy | Microsoft

How statistical noise is protecting your data privacy | Microsoft | The Marteq Alert | Scoop.it
Differential privacy is a technology that allows the collection and sharing of data while safeguarding individual identities from being revealed. Other privacy techniques can be limiting and can result in sensitive information, such as bank details, becoming discoverable.

Differential privacy introduces statistical noise – slight alterations – to mask datasets. The noise hides identifiable characteristics of individuals, ensuring that the privacy of personal information is protected, but it’s small enough to not materially impact the accuracy of the answers extracted by analysts and researchers. This precisely calculated noise can be added at the point of data collection or when the data is analyzed.

Before queries are permitted, a privacy “budget” is created, which sets limits on the amount of information that can be taken from the data. Each time a query is asked of the data, the amount of information revealed is deducted from the overall budget available. Once that budget has been used up and further information would then risk personal privacy being compromised, additional queries are prevented. It’s effectively an automatic shut-off that prevents the system from revealing too much information.
CYDigital/marteq.io's insight:

The toolset is available from Microsoft. CT for the link.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

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Data Privacy Rules Are Changing. How Can Marketers Keep Up? - HBR.org

Data Privacy Rules Are Changing. How Can Marketers Keep Up? - HBR.org | The Marteq Alert | Scoop.it
Analytics and automation technologies can help companies meet new legislative requirements around customer and auditor requests much more efficiently and affordably. The CCPA specifies “rights of access” requirements, which means that customers must have a way to ask for a copy of the data categories being gathered, or for their data to be deleted. Businesses need digital, do-it-yourself solutions for automating mission-critical tasks like data deletion and extraction. 

In addition, analytics tools can provide insights that significantly reduce the potential for human error in complying with complex, global data protection regulations. These tools can be used to identify customer interactions with higher compliance risk and automatically queue them into a predefined auditing workflow. 

Analytics tools also make it possible to build queries that identify all interactions that mention key words such as “CCPA,” “personal information,” “remove,” or “disclose.” With these queries, marketers can better understand the volume of traffic pertaining to the CCPA, which can be useful for trending and reporting. 
CYDigital/marteq.io's insight:

Rethink data privacy management: let your consumers own their data.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

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How to Optimize Your Company’s Approach to Data Privacy - HBR

How to Optimize Your Company’s Approach to Data Privacy - HBR | The Marteq Alert | Scoop.it
We found that the relationship between data privacy performance and firm’s market valuation is more complicated than the conventional wisdom of “the more the better” suggests. Instead, the relationship takes the form of an inverted U-shape; the higher firms perform on data privacy, the more they are valued by financial markets, but only up to an optimal turning point, above which improving performance actually hurts firms’ market valuation.

In general, an inverted U-shaped relationship between two attributes suggests that two countervailing forces (or competing views) are in play. On the one hand, given the consumer-privacy paradox — according to which consumers claim that they care about privacy, although their actual behavior shows that they don’t — outperforming most other companies (i.e., the “crowd”) on data privacy, might be interpreted by financial markets as managerial malpractice. For example, one recent study has shown that shoppers, with other conditions remaining the same, equally patronize a store that requests more personal information relative to an identical store that does not. According to this view, implementing a stringent data privacy policy places unnecessary constraints on firms’ capabilities to innovate and capitalize on digital technology, thereby leading to reduced profitability, and perhaps less benefits to consumers. 

On the other hand, the ever-growing collection and use of personal data — with consumers not knowing what, when, and who collected their personal data — increases their perception of vulnerability and potential for harm. In response, a pro-privacy social movement is on the rise, urging people to stop giving away their valuable data for free, and pressuring firms to do more, beyond merely complying with regulations. By swaying public opinion, the pro-privacy social movement can inflict reputational damages to firms.
CYDigital/marteq.io's insight:

A superb study. But the ideal solution is not applying or removing data privacy layers: it's about eliminating it altogether. The best approach to data privacy is to give your consumers ownership of their data, and ask permission to use it. This approach completely shifts the conversation and data relationship.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

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PrivacyOps: Reimagining Privacy Compliance - CPO Magazine

PrivacyOps: Reimagining Privacy Compliance - CPO Magazine | The Marteq Alert | Scoop.it
PrivacyOps is the combination of philosophies, practices, cross-functional collaboration, automation, and orchestration that increases an organization’s ability to comply with a myriad of global privacy regulations reliably and with greater speed.

PrivacyOps is anchored in real-time people data intelligence. Automating the discovery of personal data and mapping that data to its rightful owners provides real-time views of regulatory risks and empowers organizations to respond swiftly to compliance mandates such as Data Subject Requests.

A PrivacyOps framework also embraces a centralized, secure collaborative workspace for coordinating and automating tasks among key stakeholders across multiple organizational silos. This approach avoids Personal Information (PI) sprawl that happens with email or other messaging channels, and enables a comprehensive record of all privacy compliance-related activity.
CYDigital/marteq.io's insight:

Marketers need to stay atop data privacy trends, issues and solutions, as it directly impacts strategies and tactics. Here's a perfect example.

 

Follow us on LinkedIn and qualify to use the Marteq platform at no charge! https://www.linkedin.com/company/marteq-io #martech #marketing

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CCPA Compliance: Going Beyond Compliance Checkboxes - CPO Magazine

CCPA Compliance: Going Beyond Compliance Checkboxes - CPO Magazine | The Marteq Alert | Scoop.it
Checkbox compliance means treating data protection requirements from a legal perspective only, as a number of requirements you need to mark as “done.” Such an attitude leads to having merely paper policies that are created to demonstrate formal compliance to auditors, instead of changing processes to enhance data protection. These organizations may buy a compliance tool marketed using the keyword “CCPA,” but it turns out to be like a fire extinguisher — you installed it because you had to, but you have no idea how to actually use it.

However, regulators — and, more importantly, consumers — now expect that personal data will be treated with respect. This makes it necessary to embed privacy requirements into everyday processes. Regulators demand that compliance efforts be an integral part of an organization’s business routines and culture, not just a formal rule stated in a security policy buried in a drawer somewhere.
CYDigital/marteq.io's insight:

Go beyond CCPA by embracing extended zero-party data.

 

marteq.io is the peak of personalization, based on the consumer's full digital story. Learn more: https://www.marteq.io #martech #marketing

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