The Marteq Alert
3.7K views | +0 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

An argument against cloud-based applications - TechCrunch

An argument against cloud-based applications - TechCrunch | The Marteq Alert | Scoop.it
A distinction between cloud-based apps and cloud computing must be addressed. Cloud computing at an enterprise level, while argued against ad nauseam over the years, is generally considered to be a secure and cost-effective option for many businesses.

Even back in 2010, Microsoft said 70% of its team was working on things that were cloud-based or cloud-inspired, and the company projected that number would rise to 90% within a year. That was before we started relying on the cloud to store our most personal, private data.

According to Symantec, 89% of our Android apps and 39% of our iOS apps require access to private information. This risky use sends our data to cloud servers, to both amplify the performance of the application (think about the data needed for fitness apps) and store data for advertising demographics.
CYDigital/marteq.io's insight:

The weakest link to any digital endeavor is data security, and it will continue until there's a broad-based effort to clamp down on privacy.

 

Collect zero party data from your consumers NOW through marteq.io's FREE pilot program. Contact joe@marteq.io to qualify. #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The problems with data collection - ClickZ

The problems with data collection - ClickZ | The Marteq Alert | Scoop.it
While 75% of American respondents believe it’s possible to have data privacy in today’s technology-driven world, a significant portion of respondents (one in five) worry about being able to maintain their privacy while online.

In order to make people feel better about giving you their data, you have to build trust.

Over 70% of U.S. respondents said they were more likely to do business with a company if they were offered the opportunity to delete their information. U.S. consumers also valued the ability to turn off location tracking, delete their browsing history, choose whom a company shares information with, and review the information that companies have about them.

Another key finding: about 40% of respondents, regardless of country, felt that their data is worth more than the free services they receive in exchange.

47% of Americans and 43% of Britons and Australians are willing to share personal data with CPG companies

Publicis Sapient writes, “On average, four in five people in all five countries say they know little to nothing about what companies do with the data they collect.” 
CYDigital/marteq.io's insight:

There are OPPORTUNITIES when you permit your consumers to own and control their data! That's what they want!

 

Collect zero party data from your consumers NOW through marteq.io's FREE pilot program. Contact joe@marteq.io to qualify. #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

6 in 10 of Businesses Do Not See It Necessary to Inform Customers That They Are Being Tracked, Survey / Digital Information World

6 in 10 of Businesses Do Not See It Necessary to Inform Customers That They Are Being Tracked, Survey / Digital Information World | The Marteq Alert | Scoop.it
A survey has recently conducted which was concluded with the results that without fear of being charged or accused of using their users data, the companies are still tracking their users. CRM Essentials conducted research that was commissioned by Zoho. Sadly, 62 percent of Canadian and US companies allow third-party tracking codes on their website and do not let their users know about this. Around 55 percent of companies claimed that they take great care of the data privacy policies of their users.

While aggregating data for the survey, the Zoho company took 1,416 business leaders of both small and huge companies into consideration. The act of unethically using the data of customers was common among a large majority of them.
CYDigital/marteq.io's insight:

And this is why the CCPA and GDPR exists, and soon US federal legislation.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

FTC digs into social ad-tech data privacy—pay attention | TechBeacon

The US Federal Trade Commission is “studying” social media’s use of private data. The agency seems particularly interested in how data is used for advertising—especially the data of minors.

It’s a bipartisan FTC study, but its timing is notable, with Washington prepping President #46. Does it herald a new era of regulation for apps and platforms?
CYDigital/marteq.io's insight:

Watch this space. The proverbial nail in the coffin.

 

marteq.io is preparing a FREE pilot program for its Marteq application. Contact joe@marteq.io for more information and to see if you qualify. #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Why Customer Data Security and Personalization Go Hand in Hand - CMSwire

Why Customer Data Security and Personalization Go Hand in Hand - CMSwire | The Marteq Alert | Scoop.it
Brands can do several things to enhance a personalized omnichannel experience without having to sacrifice data privacy. First and foremost is to keep customer data, especially PII and other sensitive data, within an organization’s own security perimeter — whether that’s on-premises or in the cloud. This is a basic if often misunderstood tenet. There’s a misconception that SaaS companies can offer indemnity for data loss, but indemnification does not pay for the loss of brand reputation or trust. The bottom line is that data is always at risk when it leaves a company’s perimeter, full stop. If you want maximum control, you don’t let it out of your security perimeter.

Beyond this, however, is bringing advanced levels of security into customer data. This is crucial, especially with the consumer’s web experience rapidly becoming the primary interaction with a brand. Exposing personal data to a website necessarily brings it closer to the edge of the security perimeter, increasing the risk of exposure and misuse. Homomorphic encryption minimizes the risk by essentially never de-crypting the data — even when in use.
CYDigital/marteq.io's insight:

There's a far better approach: give ownership back to the consumer, then ask permission to access that data.

 

marteq.io is preparing a FREE pilot program for its Marteq application. Contact joe@marteq.io for more information and to see if you qualify. #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Data and the trust barometer - the new frontline of retail - Lexology

Data and the trust barometer - the new frontline of retail - Lexology | The Marteq Alert | Scoop.it
Consumers are deeply concerned by data use and abuse. Protecting data is the new front line of retail. Brands that fail to inspire trust are being abandoned.

A worldwide survey found a third have already switched brands for data privacy reasons. Deloitte found 98 per cent of UK consumers are “concerned” by the way online brands use personal data. A further 85 per cent will avoid a brand if their data is not secure.

The good news is that brands who build trust with consumers will prosper. They'll build loyalty, and enjoy access to the data they require to develop products and market effectively. Olly Bray, Senior Partner at law firm RPC and noted tech commentator, puts it like this: “The only way brands will be able to meaningfully interact with consumers in the future is by building trust through transparency, human-centred design and ethical data use. We are working with our clients so they can take the lead on the issue. Crack this and your customers should be with you for life. Ignore it and they'll leave you for dust.”
CYDigital/marteq.io's insight:

If you wondered what the benefits could be when building trust and transparency, consider loyalty and the ability to shape product and offerings effectively.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Brands To Watch In 2021 - Forbes

Brands To Watch In 2021 - Forbes | The Marteq Alert | Scoop.it
Privacy is the yang to online’s yin – they are two forces that seem to oppose but actually can and should complement each other. Privacy isn’t a brand but it will have a big impact on them next year. Privacy concerns and regulatory and legal activity will increase since the newly created California Privacy Rights Act (CPRA) expands further the state’s landmark consumer privacy law, the California Consumer Privacy Act (CCPA), and is likely to be widely observed across the U.S. What’s more, Apple now requires all third-party developers to detail their app’s privacy information — and will deprecate from its devices the Identifier for Advertisers (IDFA) early next year, which means advertisers will no longer be able to identify, tailor messaging, and measure user-level behavior within iOS apps.  As a result, brands will rely less on third-party and passively-collected customer data and pursue more “zero-party data,” which customers intentionally and proactively share with them. If done well, brands can use this trend to build trust and greater connection with customers – but that’s a big if.
CYDigital/marteq.io's insight:

As a brand, you must phase out the passive and surreptitious collection of consumer data, and give it up to the consumer. Only then can you build trust and transparency, and when you do, the benefits will be enormous. 

 

That's what we do: we enable your consumers to own their data, and in the process, bridge you with the consumer around a permission based model of data sharing in exchange for digital rewards.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

1 in 5 Consumers Has Avoided Buying a Brand Over Its Data Practices - PR Newswire

1 in 5 Consumers Has Avoided Buying a Brand Over Its Data Practices - PR Newswire | The Marteq Alert | Scoop.it
In the survey of more than 30,000 consumers across 63 global markets, over 20% of respondents report having reduced or abandoned their use of a brand or company due to data privacy concerns. Moreover, 19% report having switched to or selected a competitor company for its better data policies.

"Overall, the results suggest a need—and opportunity—for companies to overcome consumers' skepticism and relieve their anxiety," said Denise Dahlhoff, Senior Researcher at The Conference Board. "Consumers' digital engagement has skyrocketed during the pandemic, making transparency about data practices more important than ever before."
CYDigital/marteq.io's insight:

That's an incredible percentage of abandons, and a tremendous eye-opener. You do not want to lose one in five consumers due to data privacy issues.

 

The best approach: provide your consumers with the means to control their data! With control, and an exchange of that data for a digital reward, you'll have secured your consumer's trust while dramatically improving your engagement. That's the basis of our Marteq application.

 

See how extended zero-party data is your greatest marketing resource...tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

57% of US consumers would forego marketing personalization to protect their data - Marketing Dive

57% of US consumers would forego marketing personalization to protect their data - Marketing Dive | The Marteq Alert | Scoop.it
  • Marketers walk a fine when it comes to privacy, as 20% of global consumers reported they have abandoned or reduced their use of a brand over its data practices, according to findings from a new survey The Conference Board conducted in partnership with Nielsen.
  • About one-fifth (19%) of consumers have switched to a competitor that adheres to what they perceive to be better data policies, the Consumers' Attitudes about Data Practices report found. Globally, 44% of respondents said they would forego personalized content, including brand messages, offers and experiences, if it would mean not having to share their personal information.
  • Those figures are even sharper in the U.S., with more than half (57%) of consumers spurning personalization to preserve their privacy. As marketers adjust their strategies to account for policy changes from major platforms like Apple and Google and stricter data-privacy regulations, the research makes clear that they need to establish greater trust and transparency if they want to keep consumers engaged.
CYDigital/marteq.io's insight:

What's NOT mentioned: far more than half of consumers are willing to exchange their data for a reward!

 

This is doable, and we have the solution to permit consumers to capture and exchange their data with you for a reward. 

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Research shows mature data privacy programs have greater benefits | 2020-10-23 | Security Magazine

Research shows mature data privacy programs have greater benefits | 2020-10-23 | Security Magazine | The Marteq Alert | Scoop.it
Respondents understand the significant benefits of a mature privacy program as organizations experience greater gains across every area measured including: increased employee privacy awareness, mitigating data breaches, greater consumer trust, reduced privacy complaints, quality and innovation, competitive advantage, and operational efficiency. Of note, more mature companies believe they experience the largest gain in reducing privacy complaints (30.3% higher than early stage respondents).
CYDigital/marteq.io's insight:

Links to the full study are available when you click-through. Suffice it to say that the benefits from an excellent data privacy program are numerous...and there's a very simple means to enact data privacy. Ask me.

 

See how extended zero-party data is your greatest marketing resource...and you can tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

People Want Data Privacy but Don't Always Know What They're Getting - GovTech

People Want Data Privacy but Don't Always Know What They're Getting - GovTech | The Marteq Alert | Scoop.it
Differential privacy can be used to protect everyone’s personal data while gleaning useful information from it. Differential privacy disguises individuals’ information by randomly changing the lists of places they have visited, possibly by removing some locations and adding others. These introduced errors make it virtually impossible to compare people’s information and use the process of elimination to determine someone’s identity. Importantly, these random changes are small enough to ensure that the summary statistics – in this case, the most popular places – are accurate.

In practice, differential privacy isn’t perfect. The randomization process must be calibrated carefully. Too much randomness will make the summary statistics inaccurate. Too little will leave people vulnerable to being identified. Also, if the randomization takes place after everyone’s unaltered data has been collected, as is common in some versions of differential privacy, hackers may still be able to get at the original data.
CYDigital/marteq.io's insight:

Again, it starts with the individual unknowingly giving up their data, which inherently runs up against emerging legislation. 

 

See how extended zero-party data is your greatest marketing resource...and you can tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Facebook's (FB) Instagram Faces Probe for Data Privacy Issues - Yahoo Finance

Facebook’s FB Instagram is being investigated by Ireland's Data Protection Commission (DPC) over the handling of children’s personal data on the social media platform.

The regulatory body has launched two inquiries on Facebook after it received complaints from individuals that Instagram has made contact information on business accounts publicly visible to anyone accessing the application.

The first inquiry aims at investigating whether Facebook has a legal basis for processing children’s personal data and whether the company deploys adequate protection measures and restrictions on Instagram for children.

The second inquiry looks to establish whether Facebook has adhered to the regulator’s data protection requirements in relation to Instagram’s profile and account settings.
CYDigital/marteq.io's insight:

EU leads the US in privacy, and IE leads the EU. This type of regulatory reaction will eventually creep over to this side of the pond.

 

See how extended zero-party data is your greatest marketing resource...and you can tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Gaining customer trust in the cookieless era - ClickZ

Gaining customer trust in the cookieless era - ClickZ | The Marteq Alert | Scoop.it
  • The end of third-party cookies brings an opportunity for brands to build relationships of trust with their customers. Ultimately, cultivating trust comes down to how brands handle customer data, however they come by it.
  • Part of adopting a new approach to engaging with data is considering when and how first-party personal information is collected. The “how” is an important foundational detail, as it may set the tone for the marketer’s relationship with the customer, determining whether or not a customer chooses to opt-in to share their information at all.
  • Even after consent is obtained, customers and prospects have the right to change their minds. It’s an ongoing conversation between a customer and a brand, and so the ability to grant or revoke consent at multiple points in time is critical.
  • Smart data use provides relevancy, and the brands that are positioned to thrive in a world without third-party cookies will likely be those that recognize a simple truth: You earn the right to be personal by first being relevant.
    Ultimately, it’s up to the brand to use it to deliver better content and experiences and grow its customer relationships.
CYDigital/marteq.io's insight:

Bravo! But go beyond 1st party data and embrace zero party data.

 

See how extended zero-party data is your greatest marketing resource...and you can tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

EDPB Publishes Draft Guidelines on the Targeting of Social Media Users - Inside Privacy

On 7 September 2020, the European Data Protection Board (“EDPB”) adopted draft guidelines on the targeting of social media users (the “Guidelines”).  The Guidelines aim to clarify the roles and responsibilities of social media providers and “targeters” with regard to the processing of personal data for the purposes of targeting social media users.

Targeting services allow natural or legal persons (i.e., targeters) to communicate specific messages to the users of social media in order to advance commercial, political or other interests.  The Guidelines state that the mechanisms social media providers can use to target users, as well as the underlying processing activities, may pose significant risks to users, including loss of control over their personal data, discrimination and exclusion as a result of targeting on the basis of special categories of personal data, and manipulation through misinformation.  The Guidelines also raise specific concerns in relation to children.
CYDigital/marteq.io's insight:

This too will impact marketers, and just a matter of time before CA implements similar legislation.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Lack of Address Registry for Majority of Apps Shows Sorry State of Consumer Data Protection / Digital Information World

Lack of Address Registry for Majority of Apps Shows Sorry State of Consumer Data Protection / Digital Information World | The Marteq Alert | Scoop.it
What’s more is that 70% of Android apps that are currently being used have asked for dangerous permissions at least once.
CYDigital/marteq.io's insight:

This will soon go away. In our current environment, it has to. Watch for it.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

From data ownership to data stewardship – IT Business CA

From data ownership to data stewardship – IT Business CA | The Marteq Alert | Scoop.it
It may sound like an expensive, time consuming process for brands, but it’s one that can be leveraged back to the customer as a differentiator. “Privacy is becoming the sixth P,” said Gerry Murray, Research Director, Marketing and Sales Technology for IDC.

In Murray’s opinion, there’s a powerful advantage for brands that involve customers in a process that serves them better instead of just grabbing as much data as they can from their customers’ phones. “It’s becoming increasingly apparent to customers, which brands are on which side of the spectrum,” he said. “Unless you’re a monopoly or in some kind of rare, single-source position in the marketplace, customers are going to prefer brands that steward their data.”
CYDigital/marteq.io's insight:

How you treat your consumers' data is a differentiator waiting to be exploited. And we have the platform to execute on this tactic.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Latest research shows consumer privacy concerns around data misuse rising - CMO Australia

Latest research shows consumer privacy concerns around data misuse rising - CMO Australia | The Marteq Alert | Scoop.it
More than eight in 10 Australians consider organisations asking for personal information that doesn’t seem relevant to an interaction to be a misuse of their data, a new report has found. Seven in 10 respondents nominated privacy as a major concern for them, while 87 per cent wanted more control and choice over the collection and use of their personal information.

Specifically, 81 per cent of Australians said they considered an organisation asking them for personal information that doesn’t seem relevant to the purpose of the transaction and recording the types of websites they visit without their knowledge to be a misuse of their data. 

Most Australians also believe they should have the right to ask a business to delete their personal information (84 per cent) and nearly eight in 10 want the right to seek compensation in the courts for a breach of privacy (78 per cent).
CYDigital/marteq.io's insight:

I'm telling you: data privacy is a real issue for marketers, and the sooner they release ownership of data back to consumers, the better (MUCH better) operating environment.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Gartner Says By 2023, 65% of the World’s Population Will Have Its Personal Data Covered Under Modern Privacy Regulations - Webwire

Gartner Says By 2023, 65% of the World’s Population Will Have Its Personal Data Covered Under Modern Privacy Regulations - Webwire | The Marteq Alert | Scoop.it
By 2023, 65% of the world’s population will have its personal data covered under modern privacy regulations, up from 10% in 2020, according to Gartner, Inc. “Security and risk management (SRM) leaders need to help their organization adapt their personal data handling practices without exposing the business to loss through fines or reputational damages.”

SRM leaders should adopt key capabilities that support increasing volume, variety and velocity of personal data by putting in place a three-stage technology-enabled privacy program: establish, maintain and evolve.

The establish stage includes foundational capabilities of a privacy management program. The maintain stage allows organizations to scale their privacy management programs. The evolve stage includes specialist tools that focus on reducing privacy risk with little or no impact on the data utility. 
CYDigital/marteq.io's insight:

This does not need to be complicated: implement a system where your consumers own their data.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Can Blockchain Technology Help With Data Privacy Issues? - Stl. News

Can Blockchain Technology Help With Data Privacy Issues? - Stl. News | The Marteq Alert | Scoop.it
When a bank takes your information for a transaction, it goes through multiple stages of processing.  While the transaction is being made, it is encrypted and is usually safe.  But, when the data is stored, it is on a server somewhere.  And this server is the weakest link on the chain.  If a hacker gets in, it doesn’t matter how secure the transaction is, they can get your information.

When a transaction happens on the blockchain after you’ve set up a bitcoin wallet, the ledger has to be encrypted and verified by miners who then get paid out in some cryptocurrency.  Because of this system, the transaction can’t be deleted or modified in any way or everybody on the blockchain will see it and that modification would need to be verified.

In other words, it can’t happen. It literally cannot be hacked.  So your data is protected at all times when the transaction is made.
CYDigital/marteq.io's insight:

Blockchain and data protection? Check. Data privacy? That's up to the data collection entity, e.g., the website publisher.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

No More Third Party Cookies—Good Or Bad News? - Forbes

No More Third Party Cookies—Good Or Bad News? - Forbes | The Marteq Alert | Scoop.it
Doing away with third party cookies has been touted as “privacy enhancing” for consumers. However, years of research have shown that doing away with cookies, both 1P and 3P, does not necessarily increase privacy. This is because ad tech companies have found “work arounds” to continue to uniquely identify users, even without using any cookies. 

Browser Parameters - This is called “fingerprinting.” Just like fingerprints are unique to each individual, digital fingerprints can be made from combinations of browser variables. For example, by gathering variables like the browser name and version, screen resolution, list of fonts and plugins, and IP address and location, companies can identify unique users with 99% accuracy. 

Demographic Attributes - Adtech companies also claim that users’ privacy is already protected because no PII is collected or used. However, privacy researchers spotlight the lie of ‘anonymous’ data. “Researchers from two universities in Europe have published a method they say is able to correctly re-identify 99.98% of individuals in anonymized data sets with just 15 demographic attributes.”

Browsing Histories - In addition to being able to uniquely identify or re-identify users with browser variables or demographic attributes, new research from Mozilla shows that browsing histories can also be used to uniquely identify individual users. 

How Common Is Fingerprinting? "We find that browser fingerprinting is now present on more than 10% of the top-100K websites and over a quarter of the top-10K websites," the research team said.
CYDigital/marteq.io's insight:

The elimination of cookies is a panacea, a political show of data privacy. The only true way to ensure data privacy is for publishers, including your website, to hand over data ownership to consumers.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

The Data Privacy Feedback Loop 2020 - Transcend/Kelton

The Data Privacy Feedback Loop 2020 - Transcend/Kelton | The Marteq Alert | Scoop.it

Our research found that:
_ 88% of Americans feel they ultimately own
any personal data they give to a company.
_ 97% believe it’s their right to have access to
their personal data.
_ 88% are frustrated by the fact that they
don’t have control over their personal data
and they wish the process of retrieving it
from companies were easier.
_ 65% are simply curious to know what information companies have on file about them.
_ 65% of those surveyed want access to
their personal data so that they can choose
what companies can and can’t collect, and
43% want this information deleted altogether. Two-in-five (40%) would even
update their information.
_ 56% want immediate access to their personal data (and 80% want it back in a
timeframe of 24 hours or less). However,
only a quarter (26%) think they would actually get their data instantly if they were to
ask for it.

CYDigital/marteq.io's insight:

Excellent source of data privacy guidance. Consumers OWN their data, and want to be treated as OWNERS. But they're willing to exchange their data for a reward. Not hard.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Why Is the California DMV Selling Drivers' Data for $50 Million—And to Whom? - The Drive

Why Is the California DMV Selling Drivers' Data for $50 Million—And to Whom? - The Drive | The Marteq Alert | Scoop.it
New information from Vice's Motherboard reveals that 12 California lawmakers have finally begun taking steps in understanding how the California DMV sells driver's data, as well as staging the building blocks to extend consumer protections to prevent what may be an egregious misuse of personal information.

The lawmakers are now requesting that the DMV reveal what kind of companies it has sold or provided data to, specifically inquiring if it has ever knowingly provided information to debt collectors, private investigators, data brokers, or law enforcement agencies. The California DMV had previously revealed to Vice that the companies requesting data "may include insurance companies, vehicle manufacturers, and prospective employers."

Further information requests involve the use of social security numbers, photos, licensee data of undocumented immigrants, and how the department handles requests for opt-outs.

It's estimated that the California DMV earns roughly $50 million each year from selling the personal information of Californians, but it isn't alone in doing so. Other states like Rhode Island have also partaken in this revenue generator, raking in hundreds of thousands of dollars using the same practices. Both states are a drop in the bucket compared to Florida, which brought in $77 million in 2017.
CYDigital/marteq.io's insight:

You wouldn't be wrong to apply the word hypocrisy.

 

Follow us on LinkedIn and qualify to use the Marteq platform at no charge! https://www.linkedin.com/company/marteq-io #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Dark Web Price Index 2020. Check all 2020 Dark Web Prices - PrivacyAffairs

Dark Web Price Index 2020. Check all 2020 Dark Web Prices - PrivacyAffairs | The Marteq Alert | Scoop.it
You might be asking yourself, just how easy is it to obtain someone else’s personal information, documents, account details? 

We certainly were.

To see just how prevalent such items of personal data are being listed, and at what price, we sent our researchers on a data-gathering mission into the dark web.
CYDigital/marteq.io's insight:

What's the value of your most private data? This price list will tell you.

 

marteq.io is the peak of personalization, based on the consumer's full digital story. Learn more: https://www.marteq.io #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

You Read the Privacy Policy, Right? Sure You Did. A New Federal Bill Seeks to Address the Transparency Gap. - Lexology

You Read the Privacy Policy, Right? Sure You Did. A New Federal Bill Seeks to Address the Transparency Gap. - Lexology | The Marteq Alert | Scoop.it
Only 22% of Americans report “often” or “always” reading online privacy policies, and that’s solely for websites which require browsers to affirmatively agree to a privacy policy (i.e., flashing a pop-up with some form of “check the box” affirmation). This does not engender much confidence that Americans are actively seeking out and consenting to the privacy policies embedded within the myriad of websites they visit on a daily basis. And who can blame them – a 2008 study estimated it would take 244 hours each year to read every privacy policy in full for all the websites an average web browser visited annually. 

So note the structural framework of U.S. Sen. Sherrod Brown’s (D-Ohio) Data Accountability and Transparency Act of 2020 (DATA 2020): rather than maintaining the permissive data privacy legal framework which allows data processors to manage consumer personal data largely as they see fit, so long as they disclose their intentions in a lengthy privacy policy (which, as we’ve established, the vast majority of their consumers will never actually read), Sen. Brown instead suggests a restrictive legal framework that will dictate, by statute, when and how data processors may use consumer’s personal data, and to what extent.
CYDigital/marteq.io's insight:

B2C companies need to get way ahead of data privacy restrictions, and not play to the existing parameters. Rather, you need anticipate the most restrictive data privacy environment possible, and determine how to work within this forecast. One such solution: give your consumers control over their own data, and ask permission to access it in exchange for a reward. Studies show this approach works.

 

marteq.io is the peak of personalization, based on the consumer's full digital story. Learn more: https://www.marteq.io #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

With cookies on the way out, brands search for solutions | Ad Age

With cookies on the way out, brands search for solutions | Ad Age | The Marteq Alert | Scoop.it

"The decision to kill off third-party cookies is widely regarded as a necessary evil, but who gets to determine their replacement?

 

The uncertainty has prompted some companies to develop turnkey solutions that are privacy compliant. Google—whose decision to eliminate third-party cookies from Chrome by 2022 created the vacuum—also has a solution, as does ad retargeting kingpin Criteo.

 

Whichever technology emerges, it will address critical advertiser capabilities including ad targeting, frequency capping, user privacy and attribution. And it will enable an enormous advertising market; last year, third-party cookies helped fuel nearly 30 percent, or $38 billion, of all U.S. digital ad spend."

CYDigital/marteq.io's insight:

Whatever the solution, it will be costly. But it doesn't need to be if you allow the consumer to own their data, then ask permission to access it. Not only is this proven to be acceptable to consumers, and that they will exchange their data for some type of compensation, but it allows brands and retailers to sidestep data privacy regulation. Just need to get out of the mindset of needing to own the data. You don't.

 

marteq.io is the peak of personalization, where consumers share their full digital story with brands and retailers. Learn more: https://www.marteq.io #martech #marketing

No comment yet.