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We Need to Stop Lying About Being Data-driven - CDO

Every company is in a race to become data-driven. With human movement hampered by an increasing list of restrictions and markets recalibrating themselves to a new normal, data offers the only refuge for getting better insights.

The benefits of a data-driven organization have been clear for several years. Yet, when you ask data scientists and data workers, you feel becoming data-driven is still a near impossible goal.

Why? Rob Woollen, chief technology officer and co-founder of Sigma Computing blames poor design, bad data quality, difficult data access and the disappointment of self-service business intelligence (BI).
CYDigital/'s insight:

Calling BS on being data-driven. Really, it comes down to how you define being data-driven.


Join the white list to receive pre-launch benefits: #martech #marketing

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4 Overlooked Areas to Guide Your Marketing Technology Decision - CMSwire

4 Overlooked Areas to Guide Your Marketing Technology Decision - CMSwire | The Marteq Alert |
Assessing the efficiency and value of marketing technology means understanding how it will fundamentally change the nature of a marketer’s job, and in turn, help them transform customer relationships. Here are four critical, yet often overlooked areas to consider:

1. The Proximity of Data to Customer-Facing Engagement: As the business group closest to customers as they engage with the brand, marketers need tools that provide them with direct and immediate access to unified and actionable first-party data. In other words, they need their own 'single customer view' deliberately designed for marketing purposes.

2. Ability to Eliminate Inefficiencies and Dependencies to Increase Time-to-Market: Access to real-time, comprehensive and always-accurate customer data, when granted, unquestionably improves marketing performance.

3. The Time and Effort to Get From Insight to Action: Give marketers the data they need in the form and time in which they need it, so they can spend more time on the art and marrying the two together.

4. Increased Business Agility and Resilience: The year 2020 emphatically reminded company leaders everywhere of the unpredictability of the world and the difference it makes to have teams and tools that allow for flexibility and speed in response to market changes. 
CYDigital/'s insight:

The proximity of data to customer-facing engagement! And first party data is not nearly as effective as enhanced zero party data, where the consumer provides a complete digital story from all online activities! is the peak of personalization, based on the consumer's full digital story. Learn more: #martech #marketing

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