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Tim Berners-Lee attracts NHS, BBC, NatWest to Inrupt's Solid platform - CNBC

Tim Berners-Lee attracts NHS, BBC, NatWest to Inrupt's Solid platform - CNBC | The Marteq Alert | Scoop.it
Tim Berners-Lee, the English computer scientist best known as the inventor of the world wide web, has revealed that his latest start-up has launched a privacy platform for enterprises. The U.K.’s National Health Service, the BBC, NatWest Bank and the Flanders Government are among its early adopters.

Inrupt, founded by Berners-Lee and CEO John Bruce in 2018, is aiming to develop technology that gives people control of their data, allowing them to choose where their data is stored and who has access to it.

The start-up announced Monday that it had launched an enterprise version of its Solid platform. Built with scientists at Massachusetts Institute of Technology, Solid allows users to create Personal Online Data Stores, or Pods, that they can then share with third party-apps if they wish.
CYDigital/marteq.io's insight:

We're studying this, and will circle back with an analysis. We knew it was coming, and have been looking forward to this advancement.

 

See how extended zero-party data is your greatest marketing resource...tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

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Council Post: Can Consumer Data Privacy Coexist With How Businesses Want To Use Data? - Forbes

Council Post: Can Consumer Data Privacy Coexist With How Businesses Want To Use Data? - Forbes | The Marteq Alert | Scoop.it
The last few years have seen the advent of data management, analytics and intelligence platforms that use artificial intelligence (AI) and machine learning (ML) to analyze consumer data without accepting, analyzing or storing personally identifiable information (PII) of any kind. This is an important development because tools like this can provide the same insights that previously required raw data and consumer PII. The difference is that new tools use more advanced mathematics.

When used correctly in this way, AI and ML offer a powerful way to provide consumer data analysis (on enormous volumes of data from across an organization) while simultaneously maintaining data privacy and security by not transferring any PII data.

They create the possibility of the best of two worlds: flexible, scalable customer data analysis to support your data-driven business model, as well as the security and customer privacy required to maintain a viable business.
CYDigital/marteq.io's insight:

In short, the answer is a resounding NO. It's diametrically opposed. Legislation is making it so. The right response? Give the consumer ownership of their data, and a means to control it. 

 

marteq.io delivers zero party data solutions that significantly reduce digital advertising costs Learn more: https://www.marteq.io #martech #marketing #adtech

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