The Marteq Alert
3.7K views | +3 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

Webinar: How to Speak to Customers to Build Trust - Sloan Management Review

Webinar: How to Speak to Customers to Build Trust - Sloan Management Review | The Marteq Alert | Scoop.it
Not only is consumer confidence and trust rather low these days, we’re also serving customers in a new, distanced way. The usual reliance on facial expressions and body language to make a connection with a customer and build trust is often no longer available. And given the generalized anxiety that comes with a global pandemic, feelings of trust can be especially hard to come by these days.


A growing body of research on language use in service interactions can help. Please join our speakers, authors of “Speaking to Customers in Uncertain Times,” as they show how very specific word choices and language strategies can make all the difference in connecting with customers. They’ll give practical advice on “speaking terms” that lead to customer trust.
CYDigital/marteq.io's insight:

I'm forwarding this so as to reinforce the need around building consumer trust. One huge method available to you to build consumer trust: giving them ownership of the data they generate.

 

See how extended zero-party data is your greatest marketing resource...tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

It’s Going to Get Messy: Looking Inside Your Customer’s Mind - Digital Agency Network

It’s Going to Get Messy: Looking Inside Your Customer’s Mind - Digital Agency Network | The Marteq Alert | Scoop.it

The decision-making process is anything but linear. In fact, during this process, they are going round in circles. Researchers concluded that when shopping online and sorting through all the information thrown at them, they are either exploring or evaluating. When they are in the exploration stage, they are discovering a brand, product category or item, looking for any relevant information. Then in the evaluation stage, they assess all this information and look at the options. They go back and forth between these two mental modes until they’ve made their decision on whether and what to buy.

During this process, consumers use mental shortcuts, or cognitive biases, to help them decide whether or not to buy something. There are hundreds of these cognitive biases, but in their experiment, Google and the behavioural scientists focused on six:

1. Category heuristics
2. The power of now
3. Social proof
4. Authority bias
5. Scarcity bias
6. Power of free

CYDigital/marteq.io's insight:

Excellent article that is based on Google and Google-funded findings. You're going to learn something from this post.

 

See how extended zero-party data is your greatest marketing resource...and you can tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

US Consumers Want to Switch to Businesses That Prioritize Data Rights but Are Frustrated With Current Practices, New Report Shows - Digital Journal

US Consumers Want to Switch to Businesses That Prioritize Data Rights but Are Frustrated With Current Practices, New Report Shows - Digital Journal | The Marteq Alert | Scoop.it
Companies that offer consumers greater data privacy visibility and control have the potential to unlock increased consumer trust, preference, and loyalty. Specifically, if given a choice to do so, 93% of Americans would switch to a company that prioritizes data privacy. A similar number (91%) would prefer to buy from companies that always guarantee them access to their data. Surveyed during the height of a global pandemic and economic uncertainty, nearly two in five Americans (38%) expressed that they believe it’s worth spending more money with companies that prioritize data privacy.

However, most Americans today are frustrated by the lack of data control companies offer. Notably, 88% of Americans are frustrated by the fact that they don’t have control over their personal data and they wish the process was easier. An overwhelming 94% of all Americans wish for a better experience of getting their data back from a company (regardless of whether or not they’ve tried).
CYDigital/marteq.io's insight:

The theme is consistent: consumers want control over their data, and are willing to share it for a benefit.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Most Consumers Want Their Health Data Shared Only With Permission Or Not At All - MediaPost

Most Consumers Want Their Health Data Shared Only With Permission Or Not At All - MediaPost | The Marteq Alert | Scoop.it
The findings indicate that before people will be confident in sharing their health data, they need education and information about how their data will be used. Consumers want control over their health data, including a permission-based system to share data, and the ability to opt out at any time. Six in 10 (61%) state that they do not benefit from companies collecting their data.

Further, 70% of participants said they believed that health data should either not be shared or shared only with their permission. Unaided, 34% of respondents were aware of insurance companies collecting their health data, but only 17% identified search engine companies and 5% correctly stated health websites and applications.
CYDigital/marteq.io's insight:

Consumers are willing to share ANY type of data, so long as they can give permission and rewarded for it. It's a golden opportunity for all marketers.

 

Join the marteq.io white list to receive pre-launch benefits: https://un.marteq.io/wl1/ #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

4 critical customer behaviors that help guide targeted marketing | Ad Age

4 critical customer behaviors that help guide targeted marketing | Ad Age | The Marteq Alert | Scoop.it

1. Look at your customers' purchase behavior.
2. Always consider consistency.
Make sure the data you digest and analyze is good and has enough scale to make right assumptions and decisions. 
3. Focus on browsing history.Focus on their browsing history so you can message them during the evaluation of alternative stages of the buyer's journey, giving you a better chance of success.
4. Look at search terms people use.

CYDigital/marteq.io's insight:

Dated and inferior guidance. Zero-party data, and specifically extended zero-party data, is the best source of customer behavior available today. Not even close.

 

marteq.io is the peak of personalization, based on the consumer's full digital story. Learn more: https://www.marteq.io #martech #marketing

No comment yet.