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How Polypoly wants to reinvent the data economy - VentureBeat

How Polypoly wants to reinvent the data economy - VentureBeat | The Marteq Alert |
To overcome these obstacles, a new German startup called Polypoly (in contrast to “monopoly”) has launched a multi-pronged scheme that aims to reset the relationship between data-hungry enterprises and consumers by creating a new set of economic and technological incentives. The plan mixes elements of distributed computing, a data exchange platform, and a nonprofit association to create a system that motivates enterprises and users to act as partners in managing privacy and data ownership.

Polypoly is trying to take a more comprehensive approach in order to attract users and enterprises. The goal is to make respecting privacy a cheaper and more economically effective option for companies, one that outweighs the economic drive to hoover up as much data as possible and lock it away from consumers. To do that, Polypoly has created three structures: a foundation, a data cooperative, and a for-profit company.

These three pillars are designed to offer a new data deal. Enterprises can harness the unused computing power on edge devices as a way to lower the capital costs involved in constantly expanding and maintaining data centers. On the other side, users would effectively rent their computing power while also keeping all of their personal data locally on their devices.
CYDigital/'s insight:

It falls apart when you need the consumer to participate, i.e., it's a huge and costly effort to entice the consumer to participate without significant financial incentives. is preparing a FREE pilot program for its Marteq application. Contact for more information and to see if you qualify. #martech #marketing

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Brand Loyalty 2020: The Need for Hyper-Individualization -

Brand Loyalty 2020: The Need for Hyper-Individualization - | The Marteq Alert |
In our survey of 2,000 U.S. consumers, we found that over half (58%) are more loyal to brands than they were five years ago. This consumer loyalty translates directly to higher brand engagement — and more dollars spent. But with so many brands in the marketplace and the uncertainty of the pandemic, reaching consumers is more difficult than ever. Our results indicate true 1:1 personalization is critical to earning consumer loyalty. Read our report and learn:

• Our 4 key findings and tips for marketers and customer loyalty experts: 81% of consumers are willing to share basic personal information in exchange for a more personalized experience.

• Why basic customization and segmentation tactics are no longer enough — 75% of consumers said the marketing emails they open frequently contain segmentation, indicating these are now table stakes.

• How Millennials and Generation Z compare with different age groups (and income levels) when it comes to personalization and customer loyalty.
CYDigital/'s insight:

The report is available behind a reg form. uses AI/ML to formulate approaches to personalization. FWIW: uses real-time consumer behavior for its personalization, based on extended zero party data.


Follow us on LinkedIn and qualify to use the Marteq platform at no charge! #martech #marketing

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These 13 startups offer you control over your data - Business Insider

  • Launched in 2016, MeWe positions itself as a challenger to mainstream social media giants like Facebook and Twitter. The site provides its members with a 10-point "privacy bill of rights", which bans targeted advertising and guarantees user data won't be sold to third-parties, among other things.
  • Gener8 effectively works as an online ad-blocker, while also allowing users to choose the kind of companies they are happy to receive ads from. After a period of time, users can recoup this exposure in the form of tokens, such as Amazon gift cards. Once there is a large enough userbase, the firm will switch to providing cash incentives.
  • Founded in 2015, NetToken brands itself as the "control panel for your digital identity", helping users track all their accounts and share them securely. After downloading the NetToken app, users can safely and conveniently store their credentials and account logins without having to type them in manually every time.
  • If any privacy-focused search engine is going to rival Google Search, it might be DuckDuckGo. With close to 2 billion monthly direct queries in June, the search engine named after the children's game continues to gain real traction. Privacy is the main selling point for DuckDuckGo. The Google search alternative doesn't track your search history, the time or location of your search, or your Internet address.
  • Mine is an AI startup allowing users to take ownership of their personal data. The startup has launched after raising $3 million in an investment seed round led by Battery Ventures. The Mine app works by using what the company calls "non-intrusive" machine learning algorithms, which root out the companies flooding your inbox with promotions or other sign-up material. Users are then presented with a list of corporations which currently hold their personal information, and can then send them an email requesting that their data be deleted with the click of a button.
  • Helm is a consumer privacy and security company helping people take back ownership of their data. Founded in 2016, Helm's $500 device is an in-home email server, meaning all of your data and emails are stored on the device right in your home.
  • Kneron is an edge AI solutions provider backed by the likes of Alibaba, Sequoia, and Qualcomm. The company designs edge AI chips that keep customer data off the cloud, using algorithms to process information on-device, and improving security and efficiency when performing tasks like voice or facial recognition. On Thursday, Kneron announced its new KNEO blockchain integration, which provides a marketplace for users to create and sell digital assets using their own data – cutting out big tech.
  • TapMyData helps both consumers make – and companies fulfil – subject access requests fast, securely and at volume through a dedicated channel built to Privacy by Design principles. Under EU law, a subject access request is a written request from an individual to an organization asking what information they hold on that person.
  • New York-based Jumbo launched in April 2019 on a free-to-use basis – and has now reached around 60,000 monthly active users. The free version of Jumbo allows you to go into a limited number of platforms and services you use and control how they share your data. The app will also alert you to any security breaches, and lets you set up an auto-delete on your social media posts so any older than, for example, six months get automatically deleted.
  • Using, consumers can connect with more than 15,000 sources of personal data – including social media, credit cards, banks, fitness wearables, music history, and health records. Users can then install apps specifically designed to be powered by in order to gain insights, analytics, and other valuable information about their lives. doesn't store a user's data library on a centralized server. Once the data is downloaded and compiled, it is encrypted and stored on a cloud service (e.g., Google Drive, Dropbox, OneDrive) of the user's choosing.
  • Hey blocks email-tracking software and doesn't sell ads, instead relying on subscriptions. Rather than having one main inbox, Hey splits emails up into different categories based on the type of mail you usually receive.
  • OzoneAI claims to be the "first app that gives you full control over your data and the power to get paid for it". Similar to Gener8, Ozone offers to simply pay you to view custom content and offers from your favorite companies while protecting you from data hoarders. The firm makes money by charging a 30% cut from the businesses who subscribe to their users' data, and insist this model offers better value than those who advertise through the likes of Facebook and Google receive.
  • Wibson is part of the European Union project PimCity, whose mission is to ensure that citizens, companies, and organizations are informed and can make respectful and ethical use of personal data. With Wibson, users can easily find out who holds their data, what type of data is being held, and request it to be deleted under GDPR.
CYDigital/'s insight:

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Bluecore raises $50M for its first-party, AI-based marketing automation tools - TechCrunch

Bluecore raises $50M for its first-party, AI-based marketing automation tools - TechCrunch | The Marteq Alert |
As more online brands look for ways to move beyond third-party cookies as a way of gaining more direct insights about their users and customers, a startup that has developed a platform to help them has raised a big round of funding. Bluecore, a marketing technology firm that uses data gained from direct marketing like email, social media, site activity and combines that with machine learning to make better predictions about who might want to buy what among its customers, is today announcing that it has raised $50 million.

The funding will be used to build the next generation of the Bluecore platform, expected later this year, which will tap into aggregated engagement data (but not actual browsing individuals) from “hundreds” of brands, which customers can combine with their own first-party data — based on consent-based, first-party customer IDs — to develop better targeting insights.
CYDigital/'s insight:

The sooner we all agree to move beyond cookies, the better. delivers zero party data solutions that significantly reduce digital advertising costs. Learn more: #martech #marketing #adtech

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