The Marteq Alert
3.7K views | +0 today
Follow
Your new post is loading...
Scooped by CYDigital/marteq.io
Scoop.it!

Pandemic, privacy and the CX: What to prioritize in 2021 - ClickZ

Pandemic, privacy and the CX: What to prioritize in 2021 - ClickZ | The Marteq Alert | Scoop.it
  • To fight a crowded digital marketplace, marketers will have to create hyper-personalized shopping experiences in 2021.
  • Leveraging behavioral data will enable marketers to keep up with changing consumer behavior as the pandemic continues to develop.
  • Marketers will need to consider current and future privacy regulations while developing strategies.
CYDigital/marteq.io's insight:

"Leveraging behavioral data": That is EXACTLY what we deliver to our B2C marketer clients.

 

Collect zero party data from your consumers NOW through marteq.io's FREE pilot program. Contact joe@marteq.io to qualify. #martech #marketing

No comment yet.
Scooped by CYDigital/marteq.io
Scoop.it!

Using Behavioral Data to Drive Better Customer Experiences | CustomerThink

Using Behavioral Data to Drive Better Customer Experiences | CustomerThink | The Marteq Alert | Scoop.it
Behavioral data is so important because, unlike demographics, behavior changes all the time and transcends demographics. Using behavior allows us to respond to actual demonstrated intent at an individual level, rather than rely solely on educated guesses based on demographic segmentation.

Access to these behavioral data signals, delivered through data intelligence platforms, can tell us where consumers are in their shopping journeys. It widens our view of consumer pain points and actions, enabling us to deliver better customer experiences and increase our marketing performance.

It can give us a competitive advantage: research finds that organizations who leverage customer behavior data to generate behavioral insights outperform peers by 85% in sales growth and more than 25% in gross margin. With behavioral data, we can achieve nearly 200% ROI through timely and relevant marketing.
CYDigital/marteq.io's insight:

The value of action based on behavioral data is proven. Now consider behavioral data that is volunteered by the consumer, and incorporates interaction across all digital properties. Beyond valuable: it's a differentiator.

 

Get the new whitepaper "Discover New Revenue Opportunities Using Extended Zero-Party Data": http://un.marteq.io/WP1/ #martech #marketing

No comment yet.