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Infosys - CMO and C-Suite: The DNA of Partnership

Infosys - CMO and C-Suite: The DNA of Partnership | The Marteq Alert | Scoop.it

Key findings:

  • A push for stakeholder capitalism: The drive to include stakeholder capitalism is clearly coming from the top as 83% of surveyed senior executives strongly agree that CMO-CIO collaboration can play a pivotal role in mapping and aligning business needs with stakeholder demands.
  • Evolving CX (customer experience) to HX (human experience): Although 51% of IT respondents believed the CMO role would be replaced altogether, this is not the twilight of the CMO — the role instead will evolve beyond CX to delivering HX.
  • Understanding collaboration and culture: IT demonstrated a higher rating in grasping the significance of collaboration between the departments to drive digital transformation across the enterprise (62% IT vs. 46% Marketing). IT and Marketing in tandem can plan and model the future, creating a culture that fosters collaboration in any situation, remote or in-person.
  • Weight on the ESG scale: CMOs must work with CIOs and the wider C-Suite to deliver on ESG (Environmental, Social, and Governance) and stakeholder capitalism strategy. CMOs are in a unique position to ensure the human experience is at the center of everything a company does. They are also well-placed to communicate the company’s social purpose to stakeholders
  • Collaboration for profitability: Nearly 44% of top-tier companies expect a collaborative CMO-CIO relationship to boost profitability by 5% or more. In comparison, only 20% of lowest-tier and 15% of middle-tier companies share these expectations.
  • Challenges in the shifting operating environment: Compared to IT, Marketing respondents identified agility (69% vs. 46%) and CX to HX evolution (58% vs. 35%) more critical.
CYDigital/marteq.io's insight:

The full report is available when you click-through. But 51% of IT respondents believe the CMO role will fade away? Nope.

 

See how extended zero-party data is your greatest marketing resource...tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

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Blockchain strategy must evolve at the same pace as technology - TechRepublic

Blockchain strategy must evolve at the same pace as technology - TechRepublic | The Marteq Alert | Scoop.it

"Blockchain is not one thing: It includes a range of technologies from smart contracts to tokens to consensus models. Because these products will continuously mature and become available, CIOs should plan for incremental evolution of their blockchain strategies. 

Gartner sees four phases in the evolution of blockchain technology:

  • Blockchain enabling technologies
  • Blockchain inspired
  • Blockchain complete
  • Enhanced blockchain 

The industry is currently moving out of the second phase--blockchain inspired" and into the third phase--"blockchain complete." Gartner predicts that the final phase will start by 2030."

CYDigital/marteq.io's insight:

CMOs need to seek out those blockchain solutions that are, at a minimum, blockchain inspired, as they are answers to those "pesky: challenges, e.g., data privacy.

 

Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7 #martech #marketing

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Blockchain: the Ten Commandments for CIOs - Finextra

8. CIOs should continue to develop proofs of concept internally as well as part of market consortiums

In order to get grip on blockchain and what it can mean for their business, CIOs should continue to develop proofs of concept to test blockchain’s business worthiness. Thereby they should take into account that different industry domains (upstream, midstream, downstream and marketing) and functional areas (such as commodity trading, cash management, supply chains and data integrity) are expected to adopt blockchain on different timelines.

For enterprise success, blockchain needs to be a consortium effort – not something that is used only internally. CIOs should be aware that the transformative nature of blockchain works across multiple levels simultaneously (process, operating model, business strategy and industry structure), and its success will depend on coordinated action across multiple companies. The way to create a multi-company blockchain consortium however is a very difficult one.
CYDigital/marteq.io's insight:

Moral of the story: engage with your CIO on testing, as it is unfamiliar territory for many, unless you're engaging with a 3rd party service provider.

 

Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7 #martech

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Get ready for blockchain to reshape society - CIO

Get ready for blockchain to reshape society - CIO | The Marteq Alert | Scoop.it
Blockchain technologies like distributed consensus, tokenisation, self-sovereign identification and smart contracts coupled with AI and IoT offer a means to decentralise the running of society, not just business. 

Enterprises have organised to compete in traditional societies with centralised control mechanisms. This type of organisation will struggle to be effective when it must deal with citizens and customers whose expectations will be reset by blockchain. They will expect the enterprise to respect the new power that blockchain confers on users — especially self-determination of economic value exchange at the micro level.

CIOs tell Gartner that blockchain is a technology they want to deploy. Sixty per cent expect some level of blockchain deployment within the next three years, according to the 2019 Gartner CIO survey. 
CYDigital/marteq.io's insight:

We don't know about reshaping society, but it is certainly reshaping marketing. Learn why blockchain is the next step for MarTech and AdTech. Read the white paper: https://www.marteq.io/#7

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