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The Death of Third-Party Cookies: What It Means for B2B Brands - Zen Media

The Death of Third-Party Cookies: What It Means for B2B Brands - Zen Media | The Marteq Alert | Scoop.it

As we move into a cookie-less future, zero-party data is going to be where most brands need to  dramatically increase their focus. 

Zero-party data is similar to first-party data, in that it’s collected, controlled, and owned by your brand. However, zero-party is even more valuable and accurate than first-party data because it is data that the customer intentionally, proactively shares with your brand. 

You should already be collecting zero-party data, but if you aren’t, that needs to be one of your first priorities.  Ways to collect zero-party data include: 

-Gated content that requires a name, email address, and/or additional personal information to access
-Lead gen forms on social sites like LinkedIn and Facebook, as well as your own website
-Adding custom questions to forms for users to answer
-Branded mobile apps that request user information 
-Microexperiences, or small, mobile-friendly digital experiences that are available on your website and request three to four pieces of information from the consumer

CYDigital/marteq.io's insight:

Collection of B2B ZPD is a bit trickier as it almost completely relies on Q&A data. It's more difficult to collect behavioral data from B2B targets due to the IT restrictions on the B2B devices.

 

Marteq quickly delivers consumer-controlled zero party data so that brands, agencies and consumer research panel firms can gain deeper consumer insight and directly engage those consumers within the application. https://www.marteq.io #martech #marketing

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The New B2B Buying Process - B2B Buying Trends for 2021 | TrustRadius

The New B2B Buying Process - B2B Buying Trends for 2021 | TrustRadius | The Marteq Alert | Scoop.it
The TrustRadius B2B Buying Disconnect is an annual research report that reveals year-over-year changes in business technology buying and selling.
CYDigital/marteq.io's insight:

Excellent data available for download.

 

See how extended zero-party data is your greatest marketing resource...tap into it right now!: http://un.marteq.io/WP1/ #martech #marketing

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